10 Amazing Link Building Techniques for E-commerce SEO


10 Amazing Link Building Techniques for E-commerce SEO

For e-commerce, sitewide conversion rates typically range from 2 to 3 percent, but under the appropriate circumstances, product pages can achieve over 30% (an average of 7%). This underscores the significance of prioritizing categories, products, or brand pages in e-commerce SEO campaigns.

In the SEO Melbourne process, link building is a fundamental strategy for boosting website visibility and authority. However, For many internal SEOs, obtaining links straight to these sites might take a lot of work.

Increasing traffic to category, brand, and product pages on e-commerce sites can increase returns.

However, obtaining connections to these pages is challenging because the best publishers prefer to link to informative material.

It’s also common for e-commerce businesses to neglect creating long-form, informative content because blogs and content hubs can take months to rank and seldom result in direct sales. 

Post Excellent Blog Posts for Targeted Keywords

Proven strategies for raising conversion rates and SEO rankings include producing high-quality content, such as insightful and well-written blog entries. 

However, e-commerce blogs written usng expert SEO services may be used for more than just that. Over time, blogging is an excellent technique to build backlinks.

Include a blog in your web store. Next, develop articles that focus on search phrases associated with your offering.

Try HARO to Establish Yourself as a Reporter and Blogger Source

According to Brian Dean of Backlinko, HARO is one of the best ways to build high-quality backlinks at a scale that helps to boost online sales.

The acronym for “Help a Reporter Out” is HARO. Its platform links bloggers and journalists with subject matter experts on topics relevant to their posts.

You may provide journalists and bloggers writing about your sector with your industry knowledge by setting up a HARO account. You could be quoted in one of their pieces. And chances are, they will link back to your e-commerce website when they do. 

Broken Link Building

This is a tactic where you find broken links on a website, contact the owners or managers of the website to report them, and offer to replace the broken connections with links to your own pertinent material. It resembles being a supportive friend who identifies a problem in someone’s home and suggests a repair.

Social media promotion

Using well-known social media sites like Facebook, Instagram, Twitter, and others to spread the news about your website or business is known as social media promotion. It’s similar to telling your pals about something interesting you’ve discovered, except it reaches a far wider audience online.

Influencer marketing

Influencer outreach is the process of contacting well-known, respected individuals in your area or business who have a sizable internet following. It’s similar to requesting a shout-out or endorsement from a well-known buddy online.

Skyscraper Technique: 

Producing information that is superior, more value, or more in-depth than what is currently available online is the goal of this link-building and content-production technique. The term comes from the fact that it’s like erecting a “skyscraper” that is taller than the ones that already exist.

Local SEO and Business Directories: 

Local SEO and business directories entail placing your company information in directories pertinent to your sector and optimising your web presence to draw clients in a particular region. It’s similar to making sure local clients can find your company with ease and that correct information about your offerings is available.

Review products with a pitch

If you’re having trouble finding HARO possibilities or would want greater control over the review process, you can seek to reach out to bloggers or journalists who have written about your rivals or covered similar subjects in the past.

Publications almost always publish annual assessments of the best items, so you may submit yours to be listed. Product reviews provide in-depth analyses of your goods as well as social evidence.

Provide downloadable materials and infographics.

In addition to improving your text, infographics and other visual elements can be used as linkable resources by other people for their own blogs or publications. They will cite your website as the source when they do this. Using image-sharing websites for Conversion Rate Optimisation like Pinterest to develop links is a particularly useful use of this method.

Run special offers

Offering discounts to particular industries or target markets enables you to draw in very reliable sources. Furthermore, not every discount is the same.

Find specialised blogs, forums, or communities that are associated with your items, and allow their readers or members access to exclusive discounts. These websites frequently connect to your website and promote your deals in exchange.


The importance of backlinks to your website cannot be overstated. Even if getting links to your eCommerce might be difficult, you can overcome this problem by using the e-commerce link development tactics that were previously discussed.

In the end, you have to keep in mind that you shouldn’t create links just to do so. Each backlink increases the likelihood that someone will find your website and make a purchase. These strategies also help you become more recognised and reputable as a brand, differentiating you from other online retailers in the marketplace.

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