We all are aware of the power of backlinks. For leveraging the website’s SEO, backlinks are always considered the core practice. They can benefit your website a lot by driving more traffic and making its strong online presence enough to beat the other competitors in the digital world. Although you are very well aware of the word “backlinks,” do you know what they mean or how they can result as a super-beneficial practice for your website? The questions are not just limited to this extent. You must be more interested in knowing how to build backlinks.
Do you know backlinks also help your audience in recognizing your brand? Yes, it builds your name in the online market and leads you to the path of success. This advantage is an unseen side of the backlinks. Wanna find the answers for the same? If yes, then this blog post is undoubtedly curated for you. Here we have covered everything about backlinks, listing the best strategies for high-quality backlinks.
So, let’s start!
What are backlinks?
Backlinks are the links from one website to a page on another website. Backlinks are also known as “inbound links”, “incoming links”, or “one-way links.” Search engines, including Google, consider the backlinks as votes for a specific page. The more the number of backlinks a page will have, the more they have the high organic search engine rankings. Higher backlinks will land you on the first page. Even ninth and tenth positions also have an average of over 30000 backlinks.
Why are backlinks important?
Now the question arises why backlinks are so important. As we have discussed earlier, backlinks are considered as “votes” by the search engines. These votes tell Google and other search engines that this content is valuable and useful. It straightly points towards the fact that the more votes your website will have, the more it will climb high in the search engine results.
Another surprising fact about backlinks is that these links are the reason behind the foundation of Google’s original algorithm, which is also referred to as “Page Rank.” No matter how many changes Google made in its algorithm, the backlinks will remain a key ranking signal.
Types of Backlinks
- Dofollow: A Dofollow tag gives a command to bots to specifically follow the link. In simple words, it allows a search engine like Google to follow them and reach your website. By doing this, they can easily pass on the link juice and get a high page rank on your website.
- Nofollow: It’s an HTML attribute that contains a rel=”no follow” in the code. This code is used to inform Google or other search engines, not pass the authority from the linking page to the destination page. It doesn’t pass any value to rank. In other words, no-follow links don’t add much value from an SEO point of view.
But won’t building such a high number of backlinks take years to build?
Well, the answer is no. It won’t take years if the backlinks are built using the right strategy. In fact, you can start right now, building backlinks following the different ways listed below. These will help you to create a name in the online market.
Several Strategies to Build Quality Backlinks-
We have cultivated this list of some of the best strategies to earn more and more quality backlinks in 2020. So, what are you waiting for? Let’s take a deep dive into the list.
- Resource link building
When it comes to earning more and more quality backlinks, you can start your journey with a simple method of resource link building. It is one of the most effective ways of building backlinks. In order to achieve success in this method, all you have to do is identify where your business can add value to your audience. After this, create a resource page to attract more quality backlinks from relevant authorities. You can also take the assistance of the SEMRush tool for identifying the resources that link to the competitor’s site.
- Broken link building
Broken link building refers to the web pages that include external links to dead pages. With this tactic, you can easily drive a reasonable success that you strive for. If you can easily find the link that points to 404 pages, i.e., broken links, and also identify the piece of content that is not the original link then, it is time to build some appreciable links.
- Link gap analysis
If you are looking for a quick yet efficient way to produce quality backlinks, then the link gap analysis method is an ideal fit for you as it helps in finding the sites that have the competitor’s link but not yours. If you see more and more competitors on a website, then there is no doubt that there is a chance that they will also link out to yours (justify why they should do so). In such a case, you can also use the Backlink Gap tool. It will make the whole process easy for you.
- Create high-quality content
Quality content works magic while building backlinks. Yes, that’s right! Write a good quality content with an impressive title and consist of some information that viewers find interesting. It increases the chances of getting more shares. There is a point that you should always remember while coming up with any content. “Write content for the audience, not for only backlinks.” When you impress your audience with the content with well-written content material, then you can automatically get more votes or backlinks.
- Write a testimonial for other websites.
Writing testimonials for other websites may sound a little weird, but it can work great for earning backlinks. Confused? In fact, it is a great idea to put into practice today! Giving testimonials for other websites will leverage your SEO strategies and backlinking too. So, we suggest you write such content for others. They will be happy to link back to your website, giving credit too.
Above, we have covered everything you need to know about backlinks. We have also curated the list of strategies to help you lead the competitive market earning the backlinks in high numbers. We hope you find this blog post useful resolving.