“The more backlinks a domain has, the higher is its position on the SERP.” – SEMRush.
Developing a website for your business is not just enough. Getting on the first page of Google is a tangible goal. There are myriad SEO ranking factors, but Google considers three SEO Factors the most, out of which the most critical one is Backlinks. When it comes to rating your website in Google SERPs, backlinks are the lifeline for SEO performance. From driving traffic to building a strong online reputation, they are sufficient to beat the competition in the digital world.
Backlinking is popular since digital marketing started. But, gone are those days when businesses used to focus on quantity. Now, Google loves high-quality backlinks & earning them is a daunting part of your SEO strategy.
But, how to accomplish it? How will it help the target audience to know about your brand? How to build backlinks for your business website? So to know, we have covered everything about backlinks, keeping the best strategies for high-quality backlinks.
So, let’s start!
What are Backlinks?
Backlinks are the links from one website to a page on another website. Backlinks are also known as “inbound links”, “incoming links”, or “one-way links.” Search engines, including Google, consider the backlinks as votes for a specific page. Therefore, the more backlinks a page will have, the higher the organic search engine ranking will be.
High-quality backlinks will make your website land on Google’s first page. Even ninth and tenth positions also have an average of over 30000 backlinks. High-quality backlinks add authority and credibility to the website. It will let Google know that your website focuses on publishing valuable content. In this way, your customers will easily find you on Google.
Why are Backlinks Important?
As we have discussed earlier, backlinks are considered as “votes” by search engines. These votes tell Google and other search engines that this content is valuable and useful. It straightly points towards the fact that the more votes your website will have, the more it will climb high in the search engine results.
Another surprising fact about backlinks is that these links are the reason behind the foundation of Google’s original algorithm, also known as “Page Rank.” So no matter how many changes Google made in its algorithm, the backlinks will remain a key ranking signal.
Here are a few reasons why backlinks are important for website ranking:
- First, it is the main factor to feature that you are a trusted brand in your industry and have the right to rank at the top for crucial search terms.
- Acquiring backlinks from high-authority & well-known sites are considered the ones you earn. And, creating links (whether do-follow or no-follow) to other authoritative external sites is the one you give. So, both earn & give backlinks have a high impact on the relevancy of the website.
- With the help of the backlink tool, you can research your competitor’s profile or domain based on your target keywords on which they’re ranking well.
- It helps Google discover new pages on the web by boosting your content to be crawled & indexed faster.
- Quality links from authoritative and trusted sources assist you to rank higher from an SEO perspective. They also increase your credibility and trustworthiness as a business.
- High-quality backlinks send referral traffic to your page, which means introducing your brand to a new audience who could turn into customers.
Types of Backlinks
Do-follow: A Do-follow tag gives a command to bots to precisely follow the link. In simple words, it allows a search engine like Google to follow them and reach your website. By doing this, they can easily pass on the link juice and get a high page rank on your website.
No-follow: It’s an HTML attribute that contains a rel=” no follow” in the code. This code informs Google or other search engines not to pass the authority from the linking page to the destination page. Therefore, it doesn’t give any value to rank. In other words, no-follow links don’t add much value from an SEO point of view.
But won’t building such high-quality backlinks take years to make?
Well, the answer is no. However, it won’t take years if you develop the backlinks using the right strategy. You can start right now, building backlinks following the different ways listed below. These will help you to create a name in the online market.
Different Strategies to Build Quality Backlinks
We have cultivated this list of some of the best strategies to earn more quality backlinks in 2020. So, what are you waiting for? Let’s take a deep dive into the list.
Resource Link Building
When it comes to earning more and more quality backlinks, you can start your journey with a simple method of resource link building. It is one of the most effective ways of building backlinks. To achieve success in this method, all you have to do is identify where your business can add value to your audience. After this, create a resource page to attract more quality backlinks from relevant authorities. With the SEMRush tool, you can identify the resources that link to the competitor’s site.
Broken Link Building
Broken link building refers to web pages that include external links to dead pages. With this tactic, you can quickly drive the reasonable success that you strive for. If you can easily find the link that points to 404 pages, i.e., broken links and identify the piece of content that is not the original link, then it is time to build some appreciable links.
Link Gap Analysis
If you are looking for a quick yet efficient way to produce quality backlinks, then the link gap analysis method is an ideal fit for you as it helps find the sites with the competitor’s link but not yours. If you see more and more competitors on a website, then there is no doubt that there is a chance that they will also link out to yours (justify why they should do so). In such a case, you can also use the Backlink Gap tool. It will make the whole process easy for you.
Create High-Quality Content
Quality content works magic while building backlinks. Yes, that’s right! Write good quality content with an impressive title and consist of some information that viewers find interesting. It increases the chances of getting more shares. However, there is a point that you should never forget while coming up with any content. “Write content for the audience, not for only backlinks.” Because when you try to impress your audience with informational & keyword-enriched content, you automatically get more votes or backlinks.
Repurposing the Old Content
It’s good that you got a backlog of different types of content. But is it reasonable to let that content untouched in the backlog? Well, we all know digital marketing is ever-evolving & so are the strategies. The SEO strategies in 2019 won’t be the same as now. Or, the content you wrote two years back was trending, but now due to more advanced trends, the blog isn’t trending anymore. Thus, keeping a check on old content, updating and bringing them up to current norms is an excellent method to ensure they’re SEO-friendly.
Write a Testimonial for Other Websites
Writing testimonials for other websites may sound a little weird, but it can work great for earning backlinks. Yes, it is a great idea to put into practice today! Giving testimonials for other websites will leverage your SEO strategies and backlinking too. So, we suggest you write such content for others. They will be happy to link back to your website, giving credit too.
Relevant Blog Commenting
Commenting on another website’s content related to your niche is also a great way to build relationships that backlinks need. Make sure when you start commenting, you don’t directly or intentionally include a backlink. Instead, blog commenting helps to build a relationship with the other creator.
Most of the online businesses running websites highly depend on backlinking. It is because they improve your website’s reputation and authority by taking your link to the top search results. Above, we have covered everything you need to know about backlinks. We have also curated the list of strategies to help you get visible to your customers & lead the competitive digital market.
But, acquiring the backlinks can be tedious. Therefore, instead of beating around the bush, hire an SEO service providers who can help you leverage the outreach services by targeting the proper keyword research.