Do you know?
There are approx. 3.5 billion smartphone users in the world and expected to rise more. Google Chrome handles 61.35% of the global share of mobile browser usage. In the year 2020, mobile app marketers spent $74.6 billion worldwide to install mobile apps for users.
Watching the facts, it’s crucial to develop a mobile app for brand awareness and user engagement. But do you think every mobile app is successful? Millions of apps available on the Play Store/ App Store, but the maximum of them fails due to non-uniqueness and lack of features. Therefore, you need to stay one step ahead of the competitors relevant to your target market by creating a mobile app marketing plan.
All online companies are searching for a perfect mobile app marketing plan to stay ahead of the competitors and get maximum users on their platforms. To make it possible and be with the present market scenario, companies must set goals monthly & target achieving them to create a better mobile user experience. Mobile application connects your brand with the audience to spread word-of-mouth about your product/services.
Before you jump on to mobile app development, a perfect mobile app marketing plan is essential to attain success. So, let’s proceed step-by-step.
The Objective of Mobile App Marketing
The main objective of mobile marketing is to drive traffic by spreading awareness about your app among users. It is only possible to allow users to engage with the brand’s product or service in real-time. To create an excellent mobile app marketing plan, you need to observe users thoroughly, right from their first interaction with your product to how they become your recurrent users.
So, are you interested to know the complete process of building a mobile app marketing plan? Keep reading the blog…
Step-By-Step Guide to Mobile App Marketing Plan
Creating and running a mobile app marketing plan or a campaign is a daunting task. It involves many experts as a team, users, and considers so many things into account. To develop result-oriented and lead-focused marketing, make sure your professionals include all the factors mentioned above. Let’s take a look at a few:
1. Do Your Groundwork
Before you start with the mobile app marketing plan, groundwork is a must. You need to gather the data for targeted users and competitors of the specific app category. Question yourself a few things like:
- What is your business/product/service all about?
- What are the goals of your brand?
- Who is your Target Audience?
- Why will users buy your product/service?
- How will you solve the users’ pain point?
Once you finish with self-questioning, there are three things you need to keep in mind:
Know your Target Audience
Identifying the problems can help you figure out how your application will assist them. Providing answers and solutions to the audience’s questions is a great way to attract users quickly. Also, create your marketing plan considering users. Observe your target audience like-
They mostly spend their time, for example, on Facebook, Instagram, Linkedin, and any other.
Which category they fall in based on gender, age group, location, and so on.
What strategies you need to follow to attract and engage them with your brand.
Research your Competitors
All individuals need to make sure they consider in-depth market research to know their competitors. Jot down a list of at least 5-6 competitors and download their application to see:
- All individuals need to make sure they consider in-depth market research to know their competitors. Jot down a list of at least 5-6 competitors and download their application to see:
- How is their UI/UX design layout?
- Check out the feedback/reviews from users.
- Look for the unique features because of which they are noticeable.
- Also, look for the features that bought profitable brands down the line.
- Review the App Store ranking
- Analyse the keywords of your competitors
Note: Go through the above listing not to copy them but to brainstorm how you can make your app stand out from the rest. Make sure you don’t commit the mistake of introducing destructive features or any bad UX/UI design elements that confuse the user and force them to quit the app.
Create a User Persona
To create a user-centric approach for your app marketing strategy, all you need is to define your user persona. Here’s the popular technique to know your target audience better. Create few profiles of your users, fill in their information like-
- Which age group do they fall in?
- Where do they live?
- Specify their gender
- What’s their status? Are they studying or doing a job?
- What are their likes/dislikes?
Creating a buyer persona means knowing who your target audience is, whether they are teenagers, males, females, youngsters, or the old age group. Whenever you start developing an app or introduce any new feature to the app, keep these profiles open, and answer the following questions: why they’ll buy your product/service, what benefits will they get, as we mentioned above. It clears the picture and helps you to be a user-centric company, Just like Amazon, Zappos, and much more.
2. Launch a Minimum Viable Product (MVP)
Waiting can lead to the wastage of time, and due to it, you may lack in grabbing the audience’s attention. It may alert your competitor’s to take advantage of such an opportunity. To avoid such a big mistake, you should try to create a marketing plan by adding some pre-release promotions.
Launching MVP benefits in many ways like;
Launch your mobile app quickly because the earlier it fails, the better it becomes with on-time feedback and iterations.
It helps you grab initial users on your application.
Early feedback will help to develop a user-centric app.
It’s good to launch the application as a minimum viable product (MVP) with a few unique features that justify your app. And, later on, you can focus on marketing.
3. Work on a Website or A Landing Page
To promote your application, you need to use different online sources and create a base. Here, you have to focus on creating a specific website or a landing page. It provides essential support to your mobile application marketing campaign. With a landing page or website, you can boost your campaign and quickly dominate the SERPs. It increases application awareness in no time and brings traffic from search engines to your mobile app.
Using the website, you can inform the audience regarding mobile application details and related factors, such as – future updates, features, etc. It does not matter whether you are planning to design a landing page or a complete website. Always keep user experience in mind. You have to keep the website design rich in user experience by which the visitors find your website engaging and love to spend some time.
It will increase the chances of final conversions where visitors visit the Google Play Store or App Store to install your application. In case the website lacks in delivering a high user experience, then no one likes to stay or spend time on the website.
4. App Store Optimisation
Building an identity as a brand is not enough to get several downloads. To make it possible, you have to check out the suggestion list of application stores. You need to make sure your application appears at the top of the suggestion list.
By including App Store optimisation techniques in the plan, you can achieve such objectives. Undergoing App Store Optimization should be the cornerstone of your mobile marketing strategy, as it can affect your entire marketing funnel. App Store Optimization can help improve your organic visibility, increase overall conversion rates and even assist your paid marketing efforts to lower cost per install (CPI).
All you need is to keep a few things in mind:
- You can start with ASO whenever you want, whether pre-launch or post-launch of the app.
- Ensure that you choose the right keyword and place them in the right field to bring in traffic.
- Focus on quality like useful features, quick downloads, engaging apps to attract users to download your app.
- Once everything is done, don’t forget to A/B test your application to know what is working or whatnot.
Note: If your users are satisfied, they will spread word-of-mouth and speak well about your app, making other users download the app, and so forth.
5. Content Marketing Strategy
Marketing of any platform in the online marketplace is incomplete without content marketing. It provides a significant push to the complete marketing plan to get desired results quickly. If you want to get lots of traffic to the website and several mobile application downloads, then you should have a good content marketing strategy to implement.
Here, it would help if you focused on publishing some quality content pieces in different forms, such as–
- Demo videos
- Influencer articles, blogs, press releases
- Interactive content, like quizzes or surveys
- Reviews and testimonials
- Contests, giveaways, and promotions
It will help you keep the target audience engaged on the website and share some valuable information about the application with ease. It even allows you to create a strong connection between users and the brand.
If we talk about the benefits of content marketing in mobile application promotions, then you can quickly build trust in the audience. Blogs are a great source and landing page in the email marketing campaigns of application promotions.
6. Social Media Marketing
At the initial stages, the business firms have to keep their proper focus on spreading awareness of the mobile application. It is the only way to help them keep the target audience notified of the upcoming application’s release. Along with it, you also have an opportunity to impress the audience in advance to download your application quickly after release.
For all these things, the interested ones have to choose the right sources or platforms. On the internet, you can find multiple sources. If we talk about the most effective and useful one, then you cannot avoid the option of social media networks. Social media platforms have a vast audience base where you can promote and advertise your mobile application on a large scale.
To make the marketing methods and approaches effective, you should try to add some visual and textual elements, such as – short and appealing lines, images, short clips, gifs, animations, etc. It can quickly grab the users’ attention and encourage them to access your resources.
7. Paid Strategy
After completing the development stage and launching your mobile application, you have to increase the number of downloads by getting quality traffic only. Here, all individuals have to focus on their budgets first. In case a good part of your budget is remaining, you can focus on paid strategies.
By choosing paid marketing strategies or campaigns, you can run advertisements in the online marketplace. You can run advertisements on multiple platforms, like –
- Search engine advertising on Google, Bing to get your app listed on SERPs.
- Sponsored or paid ads on social media platforms like LinkedIn, Instagram, Twitter, and much more.
- Display ads in the form of a banner, image, and texts on Facebook, Google, YouTube, or any relevant third-party website.
- In-app ads where you promote your app among other apps. It’s a popular form of mobile advertisement.
- Native ads are advertising through content like articles, videos, or infographics.
The most significant benefit of following a paid strategy is getting results quickly and increased visibility. So, make sure your ad conveys the brand message in a few given seconds.
Developing a mobile app means you have accomplished half the distance. And, the other half is how well you marketise your application. A well-versed marketing strategy is a must when it comes to developing a mobile application. But, always remember not to oversell your product or service. Word-of-mouth is the best strategy that creates a real impression on users and can’t make false promises.
By following this step-by-step guide for marketing a mobile app, you can create the most effective marketing plan to boost your application, drive mobile traffic, and grow your business. To create a planned, professional, and successful strategy, you should hire the best mobile application development services to get the best-fit mobile application.