For the past few years, we have been living in the era of mobiles where we want everything to happen in our small smart devices with just a click. Online purchasing is common nowadays, and so is the demand for online stores, apps, and products. It leads every brick and mortar business to build its brand visibility with an eCommerce website.
With more than 20 million active eCommerce stores available worldwide, do you think building an eCommerce website is an easy task? No, It’s not! Because not only are you competing with the sellers who are chasing the same category of products to a similar audience but with the worldwide popular sellers like Amazon, eBay, too.
True that opening an eCommerce store or building a large-scale eCommerce solution is the right decision. But, no eCommerce website gets kudos at the beginning that will start generating revenues. It takes various marketing strategic measures to accomplish considerable business development, even with the best eCommerce solutions available in the market.
Here, in this blog, we will study how hiring an eCommerce development partner can help your website drive traffic, boost visibility and gain ROI. But, before building a robust eCommerce solution, here’s what you need to focus on.
Main Factors to Consider
With quick changes in the buying behaviour of customers, online shopping has increased simultaneously. However, before you start selling your products to the customers, various factors decide the destiny of your business. Therefore, to make your website user-friendly and the buying/selling process easy, here are the main factors you need to take care of before hiring an eCommerce web development Partner.
Know Your Business Goals & Outcomes
Before you jump on to the eCommerce fad, you need to have a clear idea about your business goals and what outcome you want out of them. You ought to have a nitty-gritty framework of the following business attributes at an underlying stage to build a better eCommerce solution. Your approach should be geared towards responsive marketing.
Some of the goals which you can use as a starting point of your business are –
- Increase website traffic
- Increase visitor time on the website
- Add subscribers to your mail list
- More followers to your social account
- Sale increase
- Upsell increase
- Increase order value
- The decrease in marketing cost
- More customer retention
These goals must focus on some specific outcome. Some of the examples of result include –
- 13 % increasing return on ads
- Boost the website traffic by 25 %
- Increase yearly sales by 40 %
- 2 x products up-sell
- Add more subscribers in 16 months
Each of these examples must focus on providing a specific outcome for your business. For example, if you give the agency that you have selected a particular goal, it should provide you with a plan to achieve the described goals efficiently.
Understand Your Target Market
eCommerce websites give endless opportunities to retailers. They can capture worldwide business sectors with a successfully running website. Moreover, the possibility of having the option to sell across the world is very captivating. Nonetheless, you should investigate your target market thoroughly before selling abroad. Here are the key things to consider:
- The applicable taxes
- Excise duties
- Delivery costs
- Shipping costs
- Compliance with international exchange practices
Know Your Target Customers
The significance of conducting definite customer profiling before you intend to sell either online or offline is compulsory and vital. You need to segment customers based on their likes/dislikes, spending power, shopping behaviour, and much more. Knowing your target audience will assist you with recognising what features, functionality, advancements, and so forth you need to offer them as per their requirements.
Another thing that you need to consider before hiring professionals is to question yourself. Whether you pick an eCommerce solution or an open-source, you’ll require a development partner to execute the right eCommerce software & solution. Selecting the right eCommerce solution partner can be a profoundly overwhelming job. In this way, you need to think about the following factors to make the correct decision:
- Has the solution provider implemented the solution as per your industry?
- How many iterations did he do while implementing the solution to make it perfect?
- What kind of customers have they worked for?
- Do they follow the industry’s best techniques & processes?
- Did they get any award or recognition from any of the search engines?
- Are there resources technically qualified?
- What accreditations & certifications are relevant to the solution you selected?
Likewise, you can talk directly to the eCommerce development team or check out their customer’s feedback or talk to them about the services they took and how the experience.
How Choosing the Right eCommerce Partner can Help Your Business
1. SEO (Search Engine Optimisation)
Search engine optimisation can help you to achieve a high position on Google. In addition, it can help you to drive traffic to your website. The right eCommerce agency will help you identify and target the keywords and phrases that a person uses to find the right product. Hence, it enables you to improve your website ranking. SEO is essential for an eCommerce store as it increases the website’s visibility, which helps increase leads and maximises profits.
2. SEM (Search Engine Marketing)
Search engine marketing is very useful in generating traffic to your website. With the help of SEM, you can easily and quickly attract relevant people to the website. The right eCommerce agency will define specific target groups with Google ads and use ad campaigns precisely on the keywords. Therefore with Google ads, the results will be within reach. It will also provide your direct ROI insights, which you can see every day whether the campaign is profitable or not.
3. SMM (Social Media Marketing)
Social media marketing helps you to advertise through some other channels on the internet. With SMM, an eCommerce agency can brand awareness and experience with the target group. While surfing, the brand logo and slogan are shown to the targeted groups. With SMM, you can easily reach larger groups of potential customers.
4. Email Marketing
With the help of email marketing, you can inform the target audience about any developments & changes in the organisation to create customer loyalty. Email marketing is an effective way to drive traffic, sell products and gain clicks. It includes all the valuable goals for your website.
5. Content Marketing & Blogging
The right eCommerce agency can also help you to create valuable content for your website. Search engines like quality content, and it can also help you to boost your website ranking. When a potential customer finds your helpful content, then you get a chance to get a loyal customer.
What Other Things You Need to Consider While choosing an eCommerce Partner
Here are a few things which you can consider while choosing an eCommerce agency for your business –
Experience & Client
The first thing which you need to consider is how much experience the eCommerce agency is having. If the company has some renowned clients, you can rest assured that the agency will offer you quality work.
Before choosing an eCommerce website, check the website, its portfolio, and its clients’ list. Most of the agencies have their portfolio page where there is a list of clients they have worked with and their projects.
It is pretty essential to find an eCommerce company within your city; it can be difficult for you to get in touch with them. Furthermore, it can often be possible that you won’t make them understand your requirement, and you need to physically visit the office to make the developer understand your actual concept.
Set A Realistic Budget
Before you search for an eCommerce development company, you need to set a budget. With a proper budget, you will be able to negotiate the services that the company offers. Remember that your budget decides what eCommerce capabilities your business has and directly identifies the types of functionalities, features, customisations you want to execute on your eCommerce platform.
Go Through Company Reviews
It would be best to go through the reviews of every eCommerce company you plan to hire for your business. Then, once you have checked out the company’s portfolio and location, you should go through the reviews of the previous customers and check if the agency is suitable to its words or not.
It is an excellent way to check if the company is trustworthy or not.
Now, as you know about the agency’s work, it’s time to find its strengths. It is crucial to determine what type of work the agency has delivered in the past and its quality. For instance, one agency may help redesign an eCommerce store, whereas another is good in digital marketing. Therefore, it is highly essential to find out their strengths so that you can get the best services.
What Business Approach They Follow
Every eCommerce agency has a different business approach to work on a project. Some agents will ask you to fill a form, or others will provide you with an estimate. Once you agree with their approach, they will start the work on your project. They will ask you for further details while working on the project and update you about the work progress. But some companies do not check the client’s updates. Therefore you have to be careful about the work ethics of the company.
Hire an Award-Winning Company
It is advisable to hire an award-winning company. However, you must ensure that the company you are hiring should have the right kind of reputation. For instance, if you employ an eCommerce company with an award in UX and UI design, you want to optimise your business’s economic marketing strategy. So, will that be a good fit for your work? No, that agency has strength in design, not in marketing strategy. Therefore you should know what to look for and where to look for.
How Can Webomaze Help?
Choosing the right eCommerce agency can help you in the development of the company. An experienced and intelligent agency will help you to develop income and handle all your needs. Therefore, you need to be extra cautious and attentive while choosing the eCommerce agency for your business.
With the help of Webomaze, you can win the souls, minds, and wallets of your customers by surpassing their expectations for ease of use, faster time-to-market, and personalisation. From building strategies to customised digital experiences and ongoing improvements, our Agile-focused process delivers remarkable shopping experiences.
To be more specific, here’s our unique selling proposition stating how we can help ensure that your visitors will be your recurrent customers-
- Our team of eCommerce development services guarantees your site is created with a vigorous business procedure and advanced development technologies.
- Our services help give a fully effective business plan, design, utility, products, technology, and security.
- We give eCommerce development services that are adaptable, expandable, offer faster time-to-market and produce maximum traffic.
- Our skilled eCommerce designers and experts care to convey the guaranteed eCommerce solutions with high quality and affordable services.
- We have an excellent track record for providing successful eCommerce solutions to small and medium-sized businesses (SMBs).
- 24*7 best support services to ensure that your online business store is consistently growing.