You have gone through many texts and articles on keyword research, keyword research guides, tips for effective keyword research, etc. Today, we will tell you some technical and practical ways to find the most relevant niche-based keywords for your business.
Keywords research is fundamental for SEO and helps Google recognize your business, but it looks a little different than it used to be. For example, the various meanings of phrases and the popularity of each meaning are critical factors. Skillful use of words still plays a huge role, and this guide will show you how to conduct keyword research to meet the demands of today’s search engine.
Suppose you conduct keyword research well and correctly. In that case, you can predict changes in demand, respond to changing trends and market conditions, and offer products and services that Internet users are actively looking for.
The purpose of creating this article is to show that keyword research remains a valuable practice and shed light on the many misconceptions in the field.
The purpose of this guide is to show that keyword research remains a helpful practice and to shed light on the many misconceptions in the field. We want to share the scientific understanding of how search engines use keywords. We aim to help you rank in the search engine with high traffic/high converting keywords.
3 common mistakes when choosing key phrases
First, let’s see a few examples of common keyword mistakes that should be avoided.
- Misunderstanding of your audience.
- Misunderstanding the difference between profitable keywords and “bad” keywords.
- Delivering the wrong message to the wrong audience.
- Misunderstanding your audience
We will not dive deep into the details of the value of context. Rest assured, even though people use a huge number of keywords, the driving factor in why they search for them is their purpose, not the phrases. Think of keywords as doors that act as a gateway to your search engine audience.
They either hit the target or miss, and choosing the wrong keywords or misconceptions about the wrong perspective does not compensate for deepening the search for the right keywords, initially based on keyword/content structure creation.
Your job as an e-commerce development business owner, entrepreneur, or webmaster is to validate and extract the best phrases and combine them in titles and meta descriptions, landing pages, master tags, internal links, and inbound links so that your site can appear in these searches. Yet, if you base your data collection on shallow methods, less than desirable results are inevitable.
There are many ways to get your main message out of the market, such as keyword research, competitor research, or vertical analysis of an online marketplace. However, whatever method you choose, the two rules below still apply.
- Misunderstanding the difference between profitable keywords and “bad” keywords
Profitable keywords are not always keywords with high traffic volume, and you must understand the question behind the request and look to the future. You can also check out the most relevant niche based keywords below your search pages that are called Latent Semantic Indexing (LSI) keywords. Significance, match, and post-conversion are essential, but if you target the wrong keywords, you never have enough traffic to measure simple clicks on search engines, enough to get a valid model to place real future campaigns.
- Delivering the wrong message to the wrong audience
To provide conversions for landing pages, they should have a single purpose, determined by how they fit into your industry solution. Keywords can either hit the target or miss, and this is why it is necessary to find the most profitable phrases and then connect the Relevance Network through internal links and deep links from other sites.
This process is called keyword stemming, and it is one of the most effective SEO strategies ever created.
However, doing it on purpose from the start like a game of chess played out in a fluke tactic separates professional SEO from inexperienced SEO novices who randomly target keywords to get them to hit and then use a fragmented approach to try to rank them.
Ranked rankings take time, and the last thing you can afford is to focus on bad keywords. Every dollar, link, or article you invest in should be profitable. Observing clusters of key phrases, planning the entry point, and scheduling the development of keywords are the essential steps to initiating any SEO and PPC campaign to improve visibility.
The share of attention goes into brand awareness, and brand awareness becomes the foundation of trust and engagement. But let’s end the theoretical part and get to the heart of the matter with some viable examples of this process.
Strategic thinking is important here!
Keyword research and analysis provide insight into how your prospect is lathering and what interests him. When a user enters his query into the search bar, he may be using completely different phrases than you think. Even if you believe your product and service provide an obvious clue. The user can start the search by describing their problems. For example, if a person is looking for sports shoes, enter the query “best sports shoes online” and then “best shopping sites”.
As a rule, search operations are always incremental – the user enters different queries, visits the found sites, and then refines their queries – and this process is repeated until they find what they want. Understanding the typical user search sequences in your research topic is one of the secrets to influencing your keyword strategy. However, there are other aspects as well, such as demographic data, geolocation, the season of the year, etc. For example, the need for Australia’s decorations rises sharply before the new year and then quickly falls.
Of course, it’s good to deal with high-frequency search queries constantly, but you need to understand that in reality, such questions account for only 30% of the total number of searches performed, and the remaining 70% are long-tail queries. Moreover, these requests are carried out only a few times a day, and maybe even once, but all together, they make up an impressive part of the world’s need for information. With the advent of voice assistants, search queries have now morphed into dialogue-like questions.
Back in 2013, Google introduced the Hummingbird algorithm, which significantly influenced how Google understands search queries and how search queries relate to each other.
The Hummingbird should capture the very essence of the user’s intent and not just target by keywords from a search query.
The implementation of this algorithm is associated with an increasing focus on mobile search, where users type less standard search queries and often use voice search. This use format contributes to the fact that now the user’s interaction with the search engine resembles live communication, for example – “where is the nearest cafe”. Also, Hummingbird uses many other factors to determine the user’s intentions, one of which is the analysis of previous search queries.
It tries to understand what the user needs, not just those results that contain exactly the search term. For example:
- Where is the Eiffel Tower
- Who built it
- How tall is she
- How much does the tour cost
- Best travel blog
In response to the search query “where is the Eiffel Tower,” Google does not show just a relevant page but relies on its data about the nearest objects: famous buildings and monuments, their features, etc. As a result, SERPs contain real answers to such queries, including tips and tricks, and not just a selection of pages containing the given words.
Some queries consist of one word in the above example, but Google understands and interprets them by adding additional words. This radically changes the strategy of website design and optimisation. Now we should not collect keywords and make their direct occurrence in the text, but we should become detectives and predict the intentions of users. We must give on the pages of our site what the user needs, and the keywords can no longer serve as a fulcrum here.
When doing keyword research with the Hummingbird algorithm, you need to analyze which words occur together.
And here, the concept of “joint occurrence” is introduced – this is what words and phrases are most often found together on the same page, how often they occur and relate to each other.
For example, words like “men’s clothes,” “boots,” and “shoes” on the pages of an online store are found in the same context with words like “basket,” “sale,” “delivery,” and other characteristic words. This serves to signal to the search engine that the user can buy men’s shoes on this page. The phrase “buy men’s shoes” may not be on the page at all, and yet, thanks to the common finding of product names and words typical for an online store on the same page, Google understands that the “purpose” of this page is a place where users can buy men’s shoes. Shoes. Therefore, this page can be included in the search results for the query “buy men’s shoes.”
Another type of co-occurrence is the co-occurrence of words in different search queries made in one session, which can also affect the site’s position in search results. In this case, the search engine analyzes how similar sets of words the user uses in search queries within one session.
Research shows that context is not just a query, and previous searches are essential when searching. Hummingbird tries to respond to queries in a conversation format, while Google recognizes objects and their relationships. When viewed in terms of search engine optimisation, it means that what matters is the user’s intent, not the exact wording. Optimising pages for specific search queries is less important than creating good, high-quality content that meets the user’s needs or answers his question.
Be flexible and use tools to show you which queries are directly related to the words of interest. Research should now focus on the implications of the query, why the user is looking for this or that.
For your site to rank well in search, you need to make a quality site with the best content in your niche that solves your users’ problems, but remember to add keywords where appropriate.
Best Tools For Keyword Research Used By Experts
The keyword research tools in this article can help you understand the mindset of your customers and then create a strategy to promote your website based on that.
- Keyword Tool
The free version of Keyword Tool generates up to 750+ keywords for each search term. Collects search suggestions, frequency and can analyze competitors’ domains.
From chips – besides Google, the service collects phrases from Bing, eBay, AppStore, Amazon, and YouTube.
- Google Trends
You can use Google Trends to analyze search query popularity by city or region. It is very convenient for those whose business specializes in one city to see similar queries and compare their company with a competitor.
Interesting in Google Trends:
- It has a separate panel showing the degree of popularity of the selected search query. You can add several keys to it and compare which ones are searched more often.
- Search for keywords on YouTube.
KWFinder is the most easy-to-learn tool for working with key queries. The people who created the KWFinder interface need to be given a bonus for their desire to create a “human” product. For example, KWFinder estimates the difficulty of moving for each key found and displays this value right in the list of finds, opposite each word. If you are fluent in English, be sure to try this service (especially since there is a free 10-day version).
The free Ubersuggest is a great SEO assistant.
- It gathers all the “standard” metrics needed to assess keyword suitability adequately.
- It shows information about search terms used for promotion by competitors.
- Provides tips for working with backlinks.
- It tells about other interests of users using the search keywords.
- It shows the degree of perspectivity of the desired keys.
Keyword research is a more advanced SEO strategy that can give you the edge you need to beat the competition. This is because they meet two of Google’s most incredible superpowers: natural language processing and unmatched indexing.
Imagine this: Google understands the millions of keywords people use across all industries. It also understands the smallest differences in these requests and how they relate to each other. Google has spent years training its algorithms to recognize content quality and predict which pages will best respond to a user’s search query.
When you do keyword research and match the words with your business and services, you show Google website authority in your industry and exhibit a significant depth of content.
Keyword research requires site owners to consider their site’s content and SEO, and it is also the future of SEO. If you want your website to rank in the long run, it’s time to perfect your search engine promotion strategy.