AR and VR are the advanced technologies that will impact a website’s upcoming success & will change the way websites interact, enhancing the user experience.
Do you know there are currently around 1.75 billion websites on the internet? And the number is still rising. But, only a few of them get Google recognition and customers’ attention; the rest just lost in the competition.
Why? Because of poor website design, which includes UI/UX, CTAs, font size, colour choice or complex navigation. Well, to overcome these challenges, we need to leverage user-focused technology. Though there are various technologies available in the digital marketing world, AR and VR are incredibly revolutionising the website’s success. Both technologies are the most critical trends in the IT sector known for improved, fully personalised, & accessible user experience.
All thanks to desktops, tablets and smartphones. These user-focused technologies enable several people to experience AR/VR applications across various business verticals.
To satisfy your brand’s sales & marketing goals by incorporating effective web design, let’s know more about AR & VR, why they are essential in web design and its future. Keep reading…
What is Augmented Reality (AR)?
Augmented reality is a technology that helps in combining virtual and real-world experiences. The use of such technology helps you in projecting virtual elements in the real world and in real-time. In addition, it assists in creating a wholly different and artificial environment by which you can understand how virtual things look in reality or how they combine with natural objects.
In the gaming industry, this technology has had a fantastic effect after introducing the intelligent experience of a real-world environment where each object of the real world gets augmented. It incredibly affects the technological world covering medical services, marketing, automotive, eCommerce, retail, education, defence, etc.
The eCommerce industry implements AR as an advanced feature to their stores. It helps in delivering a superior experience to users by fulfilling their needs and making a final decision.
Some Interesting Statistics to Check
- The valuation of the AR gaming segment will achieve the targeted amount of approx $385 billion by 2023.
- More than 61% of online buyers love to shop online with an AR-based platform.
- More than 63% of online buyers admit that they get a better experience with AR while shopping online.
- More than 45% of online buyers mention, they save time due to augmented reality technology.
These are some key stats showing how AR can be useful in the growth of your online business.
AR for the Web Design
- AR adds digital components to the real world around them, which means that users can see the actual world with just a click on their smartphone or web camera.
- AR fabricates a kind of extension among users and virtual reality, allowing them to take up exercises relying on their present location.
- With the expanding accessibility of AR, web development turns more mobile. Accordingly, the technology is extensively used in mobile UIs.
- Different web applications based on AR have stepped in due to viable solutions like React 360 that let web designers transfer all panoramic images & videos to their sites.
What is Virtual Reality (VR)?
Virtual reality is a technology used to develop a simulated environment with senses such as hearing, touch, vision, and smell. Like the UI, VR allows users to experience the best in the artificial world. However, users, rather than watching the screen, are immersed and able to get involved and interact with the 3D world. Thus, it offers an improved user experience through eyes and ears.
For experiencing virtual reality technology, the users need to wear a headset, known as the head-mounted display (HMD), to cover the eyes & watch the visuals. Nowadays, VR has turned out to be a red hot topic in the gaming & media industry. That is why it has acquired the potential market by bringing the user into the game in real-time.
To make this kind of content corresponding to the virtual and this present world, VRML (Virtual Reality Modeling Language) is used. Thus, it makes an alternate virtual world, where you can perform different sorts of undertakings while travelling in real-time. All in all, you can think about it as the amusement of real-life circumstances but computer-generated.
Some Interesting Statistics to Check
- 40.5% of the market shares of virtual reality are in hold of the entertainment media and the gaming industry.
- Globally, the VR market size is expected to reach $92.31 billion in 2027.
- The revenue estimations of the virtual reality gaming industry for 2020 are $22.9 Billion.
VR for the Web Design
- With the help of a headset, VR can deliver a complete submersion experience that separates users from the actual world.
- 3D-style web design seems incredible and impressive. Users appreciate noticing a product while staying at home. Such engagement can have a significant impact on a user’s behaviour & decision.
- VR technology offers benefits to the website, including building virtual showrooms to highlight specific product features or try the product in less time.
- Mobile VR (Google’s Cardboard as the most accessible model) works by pairing a smartphone with a compact VR device to produce the VR experience.
The Use of AR & VR in Different Industry
If we talk about web design, the most crucial factor is the website’s UX/UI. Everyone has to keep their web design approach user-friendly for a clean interface and a better user experience.
The use of both augmented reality and virtual reality technologies can increase the website’s user experience. For this task, the interested ones need to hire the best web design company. Unfortunately, all companies don’t have web designers with AR and VR aid.
There are several websites available on the internet featuring AR and VR technology. Websites from different fields adopt these unique solutions. Some examples are –
Use in Medical & Healthcare Industry
If you focus on the medical & healthcare industry, you can find the usage of virtual reality for kicking stress out. Mainly VR technology is based on eye-tracking. It creates and presents some specific visuals by which you can get peace mentally and efficiently deal with depression, phobia, or other traumatic stress disorder.
Augmented reality technology provides significant aid to medical students for better learning, understanding, and getting trained in real-life scenarios. In addition, it’s an effective way for doctors to connect with patients.
The use of these technologies makes health diagnosis much better and effective than before. The professionals can quickly figure out all possible risks of surgery and evaluate everything efficiently.
Use in Fashion Industry
Some cosmetic product brands feature their websites with AR technology. In this manner, they offer a perfect way for their users and customers to test different products and their results. It helps the buyers in getting suitable cosmetic products only.
Most of the eCommerce platforms are also offering such a feature for testing things. For example, you access an online store for buying shoes, and the platform has AR features. Here, you can use the feature to measure foot size and determine how shoes appear when you wear them. If you are trying to buy some items for the house’s interior, you can use AR to figure out how the sofa set looks with your current interior.
These things increase the buyers’ comfort level and help them make the right decisions without a single mistake. In addition, you can buy products online without any future risk of size or compatibility issues.
Apart from all of these, virtual reality is used in several other places, like – the Army, theatres, etc. In theatres, the companies are using VR technology to provide visual experiences to the audience. It can completely change the way of watching movies and enjoying the entertaining aspects.
In the Army, virtual reality programs are used for training purposes. Mainly they are creating different types of situations to train the soldiers in the best possible ways and keep them ready for all kinds of missions or problems.
By focusing on these factors, you can understand how augmented reality and virtual reality brings changes in web design requirements. Mainly it turns the web design requests into application ones like – web progressive applications. Based on the influence of AR and VR technologies, we can consider both the future of the IT industry.
The Future is Bright with Artificial Reality & Virtual Reality
Artificial Reality & Virtual Reality: These two technologies are here to revolutionise the web development & design industry. And expected to get more advanced over the next few years. The more high-quality content will be in demand, the higher the users will need on-the-go high-end tools to visualise possible purchase scenarios. Implementation of these technologies is challenging for both – businesses and developers.
Consequently, both need to have a superior understanding of their user demands by leveraging data analytics. For example, marketers will get more real-time data on user preference to dynamically personalise marketing. Furthermore, developers need to understand the data to develop a fully personalised, enhanced, and more accessible user experience.