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How to Increase Your Website Speed

The website loading speed is one of the main factors affecting its position on search engine results. Search engines rank web pages based not only on their relevance to queries but also on user-friendliness. 

Poor performance and content displayed for a long time increase the website’s bounce rate, which means many visitors leave the site without visiting other pages. According to statistics, when the download slows down from 1 second to 3, the bounce rate suddenly increases by a third, and if the speed drops to 6 seconds, the number of bounced visits doubles. 

This article will tell you what methods you can use to accelerate the page loading speed today and how to boost your website loading speed. These strategies will positively influence the positions of your website on search engine results and increase the flow of traffic and maintain speed insight.

How to identify website speed issued on a website? 

Among recent Google algorithm updates is Core Web Vitals. According to the LCP (Largest Contentful Paint) and FID (First Input Delay) indicators, the search engine evaluates the site’s effectiveness. Whereas LCP tells about the time of rendering the page on the screen and FID – how quickly the browser reacts to the interaction of the visitors with the interface elements. 

The best way to learn about the Core Web Vitals of pages is the Google Search Console (Google Webmaster). The statistics are located in the “Basic Internet Indicators” section and are available after confirming the rights to the site. 

Using the Google sites speed test online tool, you can get your website speed page insight of a particular page and determine what factors negatively affect its performance. This tool will also give you recommendations for optimising site speed. 

Another option suitable for comprehensive page loading speed analysis is a site audit using a platform for SEO specialists. For example, in the report of the SE Ranking services, you can see the Core Web Vitals of any resource, data on the amount of HTML code, images sizes, CSS and JS files, and other indicators that affect the content display time. 

How to speed up website loading? Top 8 ways

Each page load results from an exchange of data between the browser and the server. The server receives many requests and sends the corresponding set of hosted data, and the browser then reads the whole content on the user’s screen. 

How to speed up website loading.

The performance of the resource is related to the volume of files and the number of requests that the server must process. The purpose of optimise website speed is to reduce the load on the server, and as a result, speed up the site. 

  1. Minify CSS and JS files

Code minification is the process of removing unnecessary syntax from it that does not affect the functionality of the resource, such as comments, repeated indents, and spaces. This allows you to reduce the size of the original CSS/JS files. 

You can use tools like Pretty Diff or CSSmin to minify CSS. For JavaScript code, the UglifyJS and Microsoft Ajax Minifier compressors will be helpful. To optimise different types of CSS, JS and HTML files, the Google Closure Compiler program is suitable. 

  1. Reduce the number of HTTP requests

Behind the display of one page is often a group of requests to the server. The browser can simultaneously request different components of an HTML document – text, images, CSS style sheets, JavaScript scripts, and so on.

The higher the number of such requests, the greater the amount of data transferred and information in the request headers. The following methods help to minimise the number of calls to the server:

  • Combining CSS and JS elements into separate files;
  • Load balancing by distributing page components between servers;
  • Embedding inline images in tables in CSS files;
  • Combining graphic elements of SVG format into one file.
  1. Use subdomains for parallel downloads

Another option to increase the speed of loading the site is to partially move the data to a separate subdomain and specify its path in the root config.php hosted on the hosting server. 

For example, a resource has many images. If you move the folder to another subdomain, the browser will perceive requests as addressed to different servers. Thus, the load on the server will decrease, and the possibility of parallel file download will increase. 

  1. Place CSS elements at the top of the page

Completely opening of content, that is, the rendering of content by the browser, occurs in stages, starting from the top of the page and going towards lower sections. When styles are placed at the bottom of an HTML document and the internet speed is low, there may be a situation where the content is not displayed until the styles are loaded, and the user sees a white screen. 

Including the leading styles in the top head, the block will make the rendering process consistent – from opening essential elements to the full loading of all page components. 

  1. Place JS elements at the end of the page

Scripts in which dynamic scenarios are written make the design interactive and attractive. They complement the page, but they are not priority content compared to text and images. 

A feature of JavaScript elements in a relatively large volume and synchronous loading. If they are placed at the top of an HTML document, they can block the display of other features on the website. We recommend adding scripts below the page to accelerate the speed of the whole website. 

  1. Use browser cache

If you dream of achieving a fast-loading site, use browser cache on the site. The cache is the copies of previously uploaded files that get saved in the history. As a result, the playback speed increases because the browser plays the saved data without contacting the server again. Setting up CSS and JS caching allows the browser to keep copies of them.

Page load optimisation involves setting HTTP caching headers. Consider two schemes for speeding up the loading of web pages: 

  • Expires HTTP response when the server returns a value during the initial request – the date the data will be stored in the cache. 
  • Cache-Control HTTP response when the cache period is specified in the max-age directive.
  • The browser will access the saved copies until the specified cache storage time.
  1. Reduce image size

Heavy images are often responsible for slow page loading speed. You can reduce its file sizes and volume by optimising images. The most effective way to do it is by compressing the files, which means reducing the weight of images without losing their quality. 

Also, the inappropriate file format can affect the size of the images. It is recommended that the most popular extensions include jpeg and png are best for website images. When optimising images, jpeg is usually used since with the same quality, and they can weigh much less. Recommendations for webmasters on making pages load faster include formats such as WebP for better site speed

You can convert image extensions manually using image editor tools and conversion tools. There are also free services for mass conversion of photos, with the help of which you can convert images from one format to another, such as Conversion or Png2Jpg. 

In addition to the size of the original image, you can set the width and height attributes at the HTML page level. In this case, the browser obtains information about the image format from the tags and renders them in the specified form.

  1. Use CDN to load JS content.

The page loading speed can be affected by the user’s location and the server they are using to open your site. CDN (Content Delivery Network) is a system in which servers are geographically dispersed servers. When processing a request, it selects a server with the smallest number of intermediate nodes, accelerating the data transfer. 

Google has a CDN – Google Libraries, used for popular Javascript libraries. Sharing the jQuery JS framework with Google libraries reduces the load on the server. In addition, with this approach, the browser caches files with scripts without re-downloading them. 

Conclusions

The fast loading of web pages is becoming an important ranking factor and a necessary criterion when evaluating a site. It affects the position on search engine results and improves its searchability. Using SEO optimisation services, you can identify the low-performance pages and optimise for faster loading speed. Below we have concluded the whole topic into points. Take a look: 

Top tips to help improve website speed include:

  • compression and archiving of HTML pages and their components;
  • minification of CSS and JS code;
  • image optimisation;
  • reducing the number of requests to the server;
  • setting up cached copies;
  • placing stylesheets at the top of the page and scripts at the bottom.

Using these website optimisation techniques and strategies, you can speed up your website loading time and improve visibility on search engine results. If you’re finding any confusion in how to optimise website speed to get more traffic and searchability, then better reach out to the professionals or SEO Experts Sydney. They will help you achieve your business goals with their strategies and search engine optimisation techniques.

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