Want your online business to continually develop & expand in this profoundly cutthroat market? Want to improve your leads and sales? Then it’s crucial to stay up-to-date with digital marketing trends & adapt your marketing strategy, respectively.
The digital marketing industry is constantly evolving over the past few years. But now, due to the flare-up of COVID-19, businesses globally have had to endure a big hit. Yes, those who had never touched digital channels before are on a compelling stage to handle the online world. They are embracing strategies to keep up with the ever-evolving market & user behaviour. The potential gain is that it has brought them more opportunities than ever before.
96% of UK enterprise decision-makers believe the COVID-19 accelerated their company’s digital transformation, and of these, 66% said it did so ‘a great deal’.
Do you know what trends are ruling power in the last two years? Well, they were artificial intelligence, voice search optimisation, and data-driven marketing. These trends & technologies continue to thrive with the current unstable environment. Therefore, stop being pessimistic & question yourself to know where to focus.
For example, how can my business grow at this pandemic time? What marketing strategies I must consider for the upcoming future?
This blog is to tell you about the latest thought-provoking marketing trends which will grow your customer base & business. Let’s check it out:
Do you know? Almost two billion people (51% of the worldwide population) access the internet via their smartphones. By 2025, the number is expected to rise 72.6%.
So if you’re not planning to go for mobile-first design for websites, you & your users might face trouble. Nowadays, most businesses adopt a mobile-first design strategy to employ for all digital products such as applications, websites, or software.
Mobile-first design is a digital marketing trend for a smooth web experience that considers the mobile user’s necessity. It is a design strategy that begins with mobile users and functions around their interests. The reason behind going for mobile-first design is that website designers, website owners and other decision-makers choose only the most essential elements to deliver a better user experience.
Google’s algorithm favours mobile-friendly websites as it delivers a good user experience on mobile. It’s an excellent way to gauge your website’s discoverability. Also, web pages upgraded for mobile results in boosting conversion rates and driving more leads.
Check out the benefits of Mobile-first websites:
- Give better user experience on mobile devices
- Utilise phone’s built-in features
- Offer easy navigation
- Save the cash you would spend developing costly solutions, for example, applications
- Help users to focus on content
- Increase visibility & reach
Mobile-first web design develops your website that isn’t just functional on mobile devices but can deliver a better user experience across all other devices.
Organisations with strong omnichannel engagement boost their revenue by an average of 9.5% every year, far dominating the 3.4% growth of competitors who lack omnichannel abilities.
Numerous brands realise that they must have a presence on websites, multiple social media platforms and build strong online visibility. In any case, a truly omnichannel approach goes beyond simply having numerous online channels.
Omnichannel marketing is a type of multichannel advertising that advances content, offers, and messaging across every channel based on a user’s previously tracked interactions with the brand. Each step of the buyer’s journey is interconnected, including email to social media advertisements taking care of one another to deliver a personalised experience.
Smart data collection, which is shared across marketing channels, gets undeniably more captivating and creates brand awareness among users.
61% of markers say enhancing SEO and developing their organic visibility is their top inbound marketing priority.
Search engine optimisation plays an essential role in the success of your business. SEO strategy depends on the Google Algorithm. You must develop such strategies that will maintain the ranking position. With people relying more on their mobile devices, the update focuses more on Core Web Vitals as ranking signals.
In the SEO world, Google needs to give its users the ideal user experience. They need their SERP (search engine result page) with higher quality, engaging, and attractive content, so they rank it higher in search rankings. But, how do you acquire the position on SERP? Well, it is possible by having content in different configurations (video, infographic, textual, and images).
For instance, when we create videos for our blog posts, we can connect with spots on Google SERPs and offer access to various users for more information.
Interactive Content Marketing
Upgrades in content quality have been referred to build blog traffic as much as 2000%.
The content was and is still the digital marketing trend on priority. Content marketing is something that needs dedication. You can’t simply pump it out and expect great results out of it. Ensure the content you create should be of high quality and includes lots of engagement from your audience.
When it comes to content marketing, Google prioritises the E-A-T strategy: Expertise, Authoritativeness, and Trustworthiness. For example, if you got a company blog to write, don’t just write what everyone knows or write for the sake of a few clicks. Write with your own experience or write what readers want to read to make it a valuable piece. It will keep people coming back again and again.
Here what most of the businesses are doing:
- Taking the help of AI tools that speak to users and do their work rather than searching and typing.
- Repurposing content and making it accessible as per the demands of your users.
- Thoroughly checking the content and marketing strategies to make it conversational.
Interactive digital content comes in many ways- articles, blogs, audio/videos recordings for YouTube or Podcasts, infographics, & so on. It makes your brand value and allows users to keep coming back for information. Perhaps even more importantly, interactive content will enable you to collect valuable user data. The user data helps you understand user behaviour and preferences to adapt future marketing efforts for better brand appearance.
In 2021, businesses & marketers need to continue developing content to enhance brand awareness, build credibility, improve SEO, & convert leads into sales.
The video will represent 82% of overall internet traffic by 2022. Besides, 91% of B2B buyers say they prefer interactive visual content to static content.
Businesses predict to increase their video content & with the development of AR (Augmented Reality) and VR (Virtual Reality), with Instagram Reels, Facebook Live shows that businesses & marketers have the same need to get innovative to grab customers’ attention.
Don’t get left behind in this Digital Darwinism world & start thinking about how your business can leverage visual content to stay ahead of the competitors. Check out a few video content your business can create:
- Live streaming: It’s a great way to present or advertise your content & engage the audience via conferences, events, behind-the-scenes, webinars, promotion or competition announcements, and much more.
- Short-form Videos: This could be anything like a promo or a gif of a 15-second video or animation for social media posts or a website’s landing page. After all, our average user attention time has fallen from 12 to 8 seconds. So, it’s crucial to capture the user’s interest in the first few seconds.
- Immersive brand experiences: Though it’s challenging, creating a 360-degree video experience with a VR headset is a great way to tell the customers your brand story.
51% of buyers like to be reached by brands through email, which is great news for your business.
Email has always remained the old yet the best way to do marketing. And, it keeps on improving with the changing trends and technologies. Yes, you might have noticed steep competition in the email industry. And, as a marketer, you must be fully aware of all the trends and changes that are ongoing in the market. Competition is sure to bring forth new ideas and new ways in your marketing strategy to leverage email.
As a marketer, to ensure that your strategy remains current, you will need to keep a close eye on such developments. If for once, you lose track of changes, you might suffer loss.
For instance, Newsletters, particularly paid ones, are crushing numbers in the year 2021 & expected to grow in coming years. By availing it, you can engage your target audience, nurture them to the point of conversion.
Social Media Platforms
Social media has been around for over a decade, but the way people use it has changed a lot and is still evolving. In a world where we have the power to find everything- from products to services- with just a tap, social media is more than just an entertainment platform. It has now become a big yet powerful marketing trend.
Social media is an excellent channel for all-sized businesses. It allows an easy conversation with users on various platforms such as Twitter, Instagram, Facebook, LinkedIn, YouTube, and much more.
Statistics show that Facebook lives shot up by 50% during the lockdown period, while Instagram received a 70% increase. It is predicted that these numbers will rise in 2021.
These platforms enable businesses to promote their content to connect with the target audience in geographical regions or worldwide. Also, you can develop posts that will help generate traffic to your website.
AI Continues to Grow
For the past few years, Artificial intelligence has had an immense effect on how brands connect with users & how marketing techniques are executed. So, as a business, if you are still not leveraging the trend, then hurry up because AI is here to stay.
Let’s check out where all Artificial Intelligence is spreading its horizon;
Chatbots: AI is everywhere in your business. For example, in email marketing, more organisations embrace chatbots for user interaction. From managing the basic user care inquiries to driving sales- chatbots have become a norm. Chatbots like Siri and Alexa are helping businesses in many ways. For, e.g., you can make voice search queries on search engines, schedule a meeting, take notes, and much more.
Voice Search: As the technology is growing, humans are getting more familiar with the usage of voice commands. This trend permits organisations to change their SEO and content marketing strategies, adjusting better with voice search. Practically 60% of buyers have utilised voice search to discover business data in the last year of 2020, and 50% of those use voice search daily to find local businesses. Furthermore, it is predicted that half of all searches will be voice-based by 2021. Hence, if you’ve not begun pondering on this, this is the ideal time.
License Plate Recognition: AI can likewise help in license plate recognition. The robots can read license plates, collect data to make reports, and inform suspicious activity to their owners. Microsoft and Uber are leveraging AI technology by using Knightscope K5 robots for large outdoor parking to prevent crime.
To conclude, marketing developments are set to make this an exciting year. Every change brings in new challenges, but it brings the scope of taking the business to new heights with challenges. All you need is to keep yourself updated and stay vigilant of your industry. This attitude will provide you with an exceptional edge over your competitors. The above mentioned are the top 10 digital marketing trends that you can avail of to make your 2021 a prosperous business year.