As an entrepreneur, when you finally launch your website, is it the end game? Is it sufficient to acquire traffic or rank higher on SERPs? Well, the real work begins afterwards. Many things play a crucial role in taking your website’s performance to a higher level, from bounce rate to conversion rate. If you aim to rank on Google’s page, Google Analytics can help.
Top results on Google’s first SERP have 3.8 times more backlinks than those below them.
Online businesses always strive for quality traffic on their website. In such a case, Google Analytics plays an incredible role. It will let you know the data to help achieve your success goals: Google Analytics tool monitors and tracks your website traffic. But, if not done right, users might miss the crucial point which can hinder their growth.
Therefore, we have rounded up some information to keep you updated on monitoring the website traffic. To proceed, the basics should be clear.
What is Google Analytics? An Overview
Google Analytics (GA) is an integral tool to analyse website traffic and monitor ROI in real-time. Businesses of all sizes can leverage this free tool to understand the relevant metrics and terminology. It provides an enormous amount of data that you can use to boost your online sales, ranking, and organic traffic. But at the same time, it doesn’t mean that you can achieve the desired results overnight. No matter how powerful insights are, you have to bear an amount of time to appreciate better results.
Google Analytics coordinates with Google’s other marketing platforms like Google Ads, Data Studio, and Search Console – making it extremely helpful if you’re as of now utilising other Google tools.
Here is the list of data that Google Analytics can provide about your website:
- Number of visitors visiting your website
- The traffic visiting your website is organic and relevant.
- The demographic (age, gender, interests, or location) data of your visitors
- Number of visitors accessing your website via a mobile device
- Track which marketing tactics work best
- Pages that are performing or not performing well
- The number of potential customers converting into leads or sales
- Monitoring the speed of the website.
Why is Google Analytics Important?
Google Analytics is vital for organisations, especially startups, to experiment with how to serve their users at best. Let’s check out the importance of Google Analytics in businesses:
Find Out Who is Visiting Your Website
Once you log into Google Analytics, the first step is to find out who is visiting your website on the Audience Overview dashboard. It will give you a sneak peek into your website’s most essential points that you need to consider. Let’s take a look-
- Sessions: This feature will help you know the total number of website visits within a given date range.
- Users: It shows you the users (both new and returning users) who had a minimum of one session on your website within a given date range.
- Page Views: It tells you the total number of pages viewed. Even the number of repeated views on a single page is also counted.
- Pages Per Session: This feature on the dashboard lets you know the average number of pages viewed, including the repeated views during a session.
- Average Session Duration: Now, you can determine the average length of a session with Google Analytics.
- Bounce Rate: Determines the percentage of single-page visits. It refers to the case when a user left your site without interacting with the page.
- Percentage of New Sessions: Percentage of first-time visitors on your website.
Google Analytics also features a line graph giving a complete insight into the website activity and other necessary information. Not only this, but you can also compare your website traffic to precious months, years, or days to check your website performance. It will help you to take the necessary action to improve the traffic rate. Google Analytics also generates reports to provide valuable insight to dig out the ground information that you may require to take actionable moves.
Data Visualisation to Understand the Data
Harnessing the power of dashboards in Google Analytics doesn’t need to be troublesome. Google Analytics dashboards allow you to visualize a wide range of information from your site to analyse business data. It offers valuable and pre-made standard reports to build fully-customised reports to meet your business needs.
To make your Google Analytics dashboard, you need to:
- Google Analytics account Sign up is required
- Select your ideal view from the given list (if applicable)
- To the left side, click on the Customisation dropdown
- Click on ‘Dashboards
- Click the ‘Create’ button for a new dashboard
- Then, a pop up modal saying ‘Create Dashboard’ will appear. You can either click on Blank Canvas or Starter Dashboard.
- Name the new dashboard and hit ‘Create Dashboard.’
- An ‘Add a Widget’ modular will show up, provoking you to choose the metrics you’d prefer to follow on your dashboard. Widgets include a timeline, metrics, Geomap, pie charts, bar graph, and tables that users can enable on their dashboard.
- Name the widget to make a standard pie chart for traffic sources, and choose the ‘pie chart’.
- After choosing a pie chart, a dropdown will appear to choose **’Unique Pageviews’.
- Then, in the ‘grouped by’ dropdown, choose ‘Source/Medium.’
- Finally, click on the ‘Save’ button to view your chart on the dashboard.
Creating a data-driven dashboard with Google Analytics gives you insights into everything on your website- from bounce rate to the number of visitors to average time spent on page. It helps you build a customised report based on demographic data to achieve business goals.
Understand How Visitors are Interacting with Your Content
The next thing you can easily determine with Google Analytics is understanding the visitor’s interaction with the content. This tool allows knowing the channels that drive more traffic to your website. In such a case, The Acquisition Report plays a significant role as it will give you complete information about where your visitors are coming from.
Traffic is divided into six main categories:
- Organic Search: When you attract visitors, following an effective keyword search strategy refers to organic search.
- Direct Traffic: When a user types a URL into the search bar to reach your website is the direct traffic.
- Referral: When a user visits your website, clicking on the URL mentioned on your other website.
- Social Traffic: This traffic arrives at your website from social media channels.
- Paid Search: Users arriving at your site from a pay-per-click advertisement.
- Other: Traffic that comes from unidentified channels and does not allow third-party cookies or the surfers were in anonymous/private mode.
The Real-Time & Behavior Report Section
If you want to know how many people are currently on your website, you can determine it all by visiting the Real-time Report section. If you are noticing that several users are leaving your website without any content interaction & making a conversion, then no doubt, it is time to bring some changes to your content.
For this, you can avail of the services of this web design Melbourne team. They can deliver the quality and creative content you are looking for and keep your targeted audience engaged.
On the other hand, in the Behavior Report, you will come to know several things that are essential for your website. From page visibility to the average time spent on each page by the user, exit percentage to bounce rate, you’ll learn about the website traffic activity in this section.
Even if you want to add more content but don’t know where to place it, then the top page section will give you an ideal solution by identifying the page’s highest amount of traffic.
Check Whether the Website Visitors are Converting or Not
Google Analytics also allows the user to check whether the visitors on their website are converting or not. You can say that tracking sales with the Google Analytics conversion report section have also become easy. Yes, you can track website traffic conversion in a particular time frame with complete ease and accuracy.
First, you need to enter your business data, like goals specifying the important metrics to check the conversion rate. If complete data has been entered, Google Analytics will work at full throttle. Once you enter the data, here’s how you’ll acquire the conversion rates data-
- Login to Google Analytics
- Then, On the right menu, click Conversions>Goals>Overview
- It will give you an overall perspective of the conversion rate of your traffic. The page defaults to the average conversion of all the objectives. If you have more than one business goal, you can decide to see the conversion rates for every specific purpose.
- Other information available such as goal URL, reverse goal paths, and funnel visualisation, helps businesses analyse traffic and conversions.
How to Proceed with Google Analytics
To get started, you will have to link your website to your analytics console. There are a few ways to do this, but the easiest is to paste a small code snippet into your website source code. Google provides a full tutorial on how to do this.
Once you’re connected, you will be able to access your analytics portal, where you will find information on everything from visitor demographics and source to your most popular content. And as you can imagine, this information is beneficial for making future business decisions.
It’s High-Time: Be A Google Analytics Pro
This blog post has covered everything you need to know about the practice of monitoring website traffic with Google Analytics. If you have a clear-cut idea of your website goals and data, then Google analytics is an undoubtedly valuable tool to experiment with. By focusing on KPIs and leveraging the data reports, businesses can enhance websites to deliver meaningful insights concerning their target audience. You can even be a pro by understanding the business insights and making required changes that enable users to pay attention to you and your content.
How did you use the Google Analytics tool to make your business look great and achieve success? Do share your story with us in the comment section below.