Finally, your website is live! But making a website live is not just enough as it is essential to know what number of traffic is reaching your site. Yes, it is a must! Now the question arises of- how you would determine the traffic of your website? Have you ever think about it? In recent research, we realize that Google Analytics has emerged as the best tool for monitoring and analyzing website traffic. Just scratch the surface of Google Analytics, logging in, and get a clear idea about how good your website is working in terms of attracting the audience or visitors.
Google Analytics is a powerful tool that also provides an enormous amount of data that you can use to boost your online sales, ranking, and organic traffic. But at the same time, it doesn’t mean that you can achieve the desired results overnight. Not at all! No matter how powerful insights are, you have to bear an amount of time to enjoy better results.
Online businesses always strive for quality traffic on their website. In such a case, Google Analytics can play a great role as it will let you know the data that can help achieve your success goals. But when it comes to the Google Analytics tool to monitor website traffic, users miss the crucial point that hinders their growth. Therefore, we have rounded some information that is useful in website traffic monitoring activity.
First, Find Out Who is Visiting Your Website
Once you log into Google Analytics, the first step is to find out who is visiting your website on the Audience Overview dashboard. It will give you a sneak peek into your website’s most important points that you need to consider. Let’s take a look-
- Sessions: This feature will help you know the total number of website visits within a given date range.
- Users: It shows you the users (both new and returning users) who had a minimum of one session on your website within a given date range.
- Page Views: It tells you the total number of pages viewed. Even the number of repeated views on a single page is also counted.
- Pages Per Session: This feature on the dashboard lets you know the average number of pages viewed including the repeated views during a session.
- Average Session Duration: Now, you can determine the average length of a session with Google Analytics.
- Bounce Rate: Determines the percentage of single-page visits. (It refers to the case when a user left your site without interacting with the page. )
- Percentage of New Sessions: Percentage of first-time visitors on your website.
Google Analytics also features a line graph giving a complete insight into the website activity and other necessary information. Not only this, but you can also compare your website traffic to precious months, years, or days to check your website performance. It will help you to take the necessary action to improve the traffic rate. Google Analytics also generates reports to provide valuable insight to dig out the ground information that you may require to take actionable moves. For effective control over the performance, you can also hire a professional from a web design company or digital marketing company.
Understand How Visitors Are Interacting With Your Content
The next thing you can easily determine with Google Analytics is understanding the visitor’s interaction with the content. This tool allows knowing the channels that drive more traffic to your website. In such a case, The Acquisition Report plays a major role as it will give you complete information about where your visitors are coming from. Traffic is broken down into six main categories:
- Organic Search: When you attract visitors following an effective keyword search strategy refers to organic search.
- Direct Traffic: When a user types a URL into the search bar to reach your website is the direct traffic.
- Referral: When a user visits your website, clicking on the URL mentioned on your other website.
- Social Traffic: This traffic arrives at your website from social media channels.
- Paid Search: Users arriving at your site from a pay-per-click advertisement.
- Other: Traffic that comes from unidentified channels and does not allow third-party cookies or the surfers were in anonymous/private mode.
What is Real-Time Report & Behavior Report Section?
If you want to know how many people are on your website currently, then you can determine it all by visiting the Real-time Report section. But if in case you are noticing that several users leaving your website without any content interaction & making a conversion, then no doubt, it is time to bring some changes in your content. For this, you can avail the services of this web design Melbourne team. They can deliver the quality and creative content you are looking for and keep your targeted audience engaged.
On the other hand, in the Behavior Report, you will come to know several things that are essential for your website. From how many pages are viewed in a given time frame to the average time spent on each page by the user, exit percentage to bounce rate, you’ll learn about the website traffic activity in this section. Even if you want to add more content but don’t know where to place it, then the top page section will give you an ideal solution by identifying the page having the highest amount of traffic.
How to Check the Website Visitors are Converting or Not?
Google Analytics also allows the user to check whether the visitors on their website are converting or not. So, you can say that tracking sales with Google Analytic’s Conversion Report section have also become easy. Yes, you can track website traffic conversion in a particular time frame with complete ease and accuracy.
This blog post has covered everything you need to know about the practice of monitoring website traffic with the help of the powerful tool Google Analytics. It’s an undoubtedly useful tool. When you have a clear-cut idea of your website traffic performance, then you won’t hesitate to experiment more with it. You can try new other ways to boost website traffic when it is declining. Isn’t this great? We hope you find this blog post helpful.