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Online Shopping and SEO: How SEO Changed The Way We Sell

With too much competition in the online industry, it gets critical for each eCommerce owner to adopt new strategies to maintain their establishment in the market. Embracing your business with the right marketing strategies means engaging more customers to buy products from you. 

So, which strategy you need to focus on to make your brand visible to customers? How can you rank in the top search results of Google? How to make a decent number of sales? The answer to all these problems is – Search Engine Optimization (SEO). 

Search engine optimisation facts suggest that 39% of worldwide eCommerce traffic comes from search. Furthermore, it is anticipated that by 2023, total retail sales will hit more than $6.5 trillion.

Search engine optimisation for eCommerce sites can help you rank high in SERPs. It makes your product more visible to the target audience. And, the target audience coming to your online store means organic traffic. It leads to more conversions and ROI you will experience. 

To transform your website rank better in search results and yield maximum sales, we have covered the best eCommerce SEO practices that every business must avail.

What is eCommerce SEO?

SEO is the demonstration of developing relevant, high-quality content that people are searching for. SEO is a process of optimising your site as per guidelines specified via search engines like Google, Bing, or Yahoo. If done right, your SEO will guarantee people can search website & products, regardless of whether they know about your brand.  

SEO for eCommerce can help you fabricate a better relationship with your target audience, improve ranking, enhance customer experience, drive traffic, provides an edge over the competition, and boost conversion rate. 

As there’s tough competition in the eCommerce world, the number of competitors or eCommerce stores continues to grow every day. Setting yourself apart makes sure you avail of SEO so that people engage with and make sales from your brand. SEO seems like rocket science for many business owners, complicated like the stock market, but that’s not true. This significant term needs all your attention and a few practical strategies implemented at the right time. SEO enables you to improve everything – from the landing page to product pages, FAQs, contact pages, and significantly more – as it can drive maximum traffic from SERPs.

Why eCommerce Websites Need SEO?

Still not satisfied whether to consider SEO for eCommerce? Here are three valid reasons why you should leverage this for your eCommerce business on a serious note:

Brand Visibility

Customers nowadays rely on search engines to seek advice before making a buying decision. Thus, overlooking SEO for an eCommerce site will be a blunder as you will not be visible to customers. And, not visible means you are not getting customers on your website. SEO makes it easy for customers to search your eCommerce brand online. eCommerce websites with SEO strategy help you get maximum organic traffic.

Long-Lasting Effect on Website

SEO is an ever-evolving process that is time-consuming but has a long-lasting effect. SEO gives incredible results that are cost-effective, highly achievable, and measurable. You can focus on things like keyword research, optimise website/pages/URL, or see whether your eCommerce website is mobile-friendly. You need to keep a check on algorithm updates or new strategies to make your website current. It means you can check what you have done in the previous year so that you can do something different this year for improvement until you finally dominate your niche and market.

Highly Cost-Effective

There are many paid options like campaigns, banner ads, PPC to get website traffic in this highly competitive eCommerce industry. But, with SEO, you don’t have to pay hundreds of dollars for clicks or boost sales. If done right, you can attract high-quality traffic without even spending a penny for it directly. SEO can be a lifeline for both startup and established businesses that upgrade you for Google. Incorporate SEO into your marketing strategies like introducing keywords to the content posted on your website or social media to generate sales from organic traffic.

3 Ways SEO Changed Your Online Shopping

SEO is Not Dead!

There is a misconception among marketers that SEO is dead. But that’s not true! It is still relevant &works well to attain a high position in the SERPs. Several years ago, when search engine algorithms just started, it was super easy for marketers to rank their websites following keyword stuffing practices and more. But now, the algorithm of search engines has changed, and keyword stuffing practices are nothing more than a history. So now the focus is on enhancing the user experience (UX). 

By doing this, you can win the trust of customers and increase the value of your brand. So, the more you focus on SEO aspects, the more you can reach your targeted audience. It is the reason why online businesses are showing their interest in it. 

Educating Customers About Online Shopping & SEO

Customers always strive for information. They have an urge to know the benefits of the offered product or services, how it can fulfil your needs, or what makes it different. Such questions always tickle their mind before making a purchase. Thus, SEO has emerged as an essential part of every customer journey to satisfy their needs from a sales perspective. 

Customers always look for reasons to buy a particular product. Therefore, it is necessary to provide accurate and detailed information to make them loyal to the brand. In simple words, informative content will bring more customers to your website and increase your search ranking. 

Quality SEO Content Impact Your Sales Technique

Imagine that you own a clothing website and offer a wide range of clothes in different styles, sizes, and designs. How do you tell your visitors and friends, neighbours, or anyone on your website about your exclusive products? Of course, you have to give something worth reading. When visitors find high-quality content that they want to read, they will check out your website for more, scroll products, make a purchase, and share it with others sharing the URL. But what do you mean by quality content? 

Quality content is –

  • Unique 
  • Informative 
  • Write for humans 
  • Focused on your unique selling proposition (USP) & add value for the readers
  • Based on solid research & analysis
  • Specific to the topic

Moreover, Writing quality content on your website impacts your sales technique very well. A brand known for informative content attracts more customers. Informative and high-quality content works best in advertising your brand that also affects your sales. It also gives us the reason why quality content is an essential factor of SEO. 

Turn on the SEO Game for High ROI

With the constant growth in online marketing and the high involvement of SEO in the process, several changes have been noticed in promoting and selling the products/services. Therefore, website owners kick off SEO practices to enjoy more and more benefits, and one of them is high ROI. 

SEO is considered the most cost-effective method that a business can opt to gain more exposure and better ranking in the SERPs. Besides the ranking factors, online companies say yes to SEO is the high ROI (Return on Investment). Although SEO and PPC do for your business growth, SEO delivers a high ROI compared to PPC (Pay-Per-Click). 

So, we would recommend you be a part of the SEO game to enjoy a high ROI on your online business. Most people would say, PPC is the best alternative to SEO, but we want to highlight the fact that PPC will only help as long as you are paying for the campaign. So, SEO can be entitled as a long-term game for better ROI. 

Wrapping Things Up

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People find eCommerce websites a convenient mode for online shopping where things are just a click away in today’s time. The presence of eCommerce websites in the digital world gives birth to the concept of SEO, which is an essential digital marketing practice implemented to improve the site’s ranking & web traffic. Besides all these benefits, SEO has changed the overall ways of selling products & services. It refines the whole selling process in several ways. This blog post has described everything about how SEO and online shopping works well together to maintain the website’s online visibility. 


So, what are you waiting for? Start with where you are! And, implement different SEO strategies in terms of bringing in more sales for your company. Finally, we hope you find this blog helpful to get answers to all your questions.

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