Top Examples of Website Goals and Objectives

Having an impressive website is not enough for online success. To get success, you have to set some website goals. Goals can help you in understanding what you have to achieve and how it can be achieved. When it comes to setting up goals, then you have to focus on lots of things.

  • Type of business or website use
  • Target audience
  • Priorities

These three factors can help you figure out what you want to achieve first and how you can organise all activities to achieve website objectives.

Set Up SMART Goals 

Goals are not just to earn money or get lots of traffic on the website. There are several other things you have to take care of – like customer satisfaction. You have to set up goals by focusing on several factors. You should try to keep your goals SMART. 

  • Specific 
  • Measurable 
  • Attainable 
  • Relevant 
  • Timely 

These are some major characteristics of perfect website goals. For more clarity, some examples are quoted in the upcoming details. 

Examples of Goals as per Requirements 

A website relates to different types of operations. All types of operations are managed by different departments or experts. One by one, we will discuss SMART goals examples for various website departments. 

Marketing Goals 

The marketing team focuses on the promotions and advertisements of the website. They want to grow the business by representing the website perfectly. The experts are always trying to boost awareness of the company and establishing it as the best brand. The common website marketing goals are:

Generating Leads

Lead generation is the first objective of all marketers and strategies. Generating lots of leads presents, the department is working effectively and implementing the best strategies. It can be possible by impressing the website visitors and offering the services effectively. If your monthly leads are increasing by 20% compared to previous months, you are going in the right direction to achieve objectives. 

Conversion Rate Improvements 

The work of the marketing department is not finished with lead generation. They have to put effort into turning a high lead generation into conversion rates. In case your website is not providing lots of conversions, then it is worthless. You can set up a conversion rate improvement goal of 5% improvement every month on an average. 


Spreading awareness regarding your services and products is an important part. In case the targeted audience is not aware of your brand, then you may not be able to generate leads or attract traffic. Awareness increment goals can be set for getting an increment of 10%. 

Sales Goals 

If you are running an eCommerce website, then you have to set up sales goals. For the company’s sales team, a website works as the best communication source and interacts with the audience. Communication is an essential factor for the sales team. The website’s sales examples are: 

Generate Sales 

All online stores are trying to increase sales by building a big customer base as fast as possible. You can consider the sales generation as the lead generation. For setting up goals, you can consider the sales increment by 20% every month. 

Sales Conversion 

It also functions as to the higher conversion rate goal of marketing. Sometimes, the visitors place the order, but due to some reasons, they cancel it. Here, it is counted in the sales rate but does not in sales conversion. Sale conversion means the customer finally becomes a consumer or takes product delivery and pay consideration. Its ideal goal should be a 5% increase monthly. It can be achieved by getting quality traffic to the website. 

Better Sales Support 

For providing a better experience to the customers, the businesses have to provide good sales support. It is also a responsibility of the sales team to support the visitors adequately by which they can make a decision perfectly and place the order without any confusion. Online sales support can improve by highlighting some testimonials on the website and sharing proper details to clear complete confusion. You can achieve such a goal by increasing the closing rate with 5%. 

Customer Satisfaction Goals 

In case you cannot impress the customers with services and products, then you will not get success. All businesses need to satisfy the customers as more as they can. It can result in repeat customers. You should try to provide a better user experience of the website. Your goals should be:

Customer Satisfaction Rate 

It is the basic goal for all types of websites. If other websites do not impress the visitors or satisfy their needs, it increases their bounce rate. A higher bounce rate is highly bad for search engine ranking metrics. You should always set the goal of improving the customer satisfaction rate by 10% every month. You can measure such a rate by running surveys and requesting customer feedback. 

Decrease Time 

If a visitor is spending lots of time on your website, then there may be some issues as well. You should set up a goal of reducing potential customer time on your website and ending up with them by placing an order. In simple terms, you have to work on reducing the average time taken by a visitor to complete a task. It is good if you reduce it by 20%.

IT Goals 

The IT department always has to focus on the technical aspects of the website. They need to keep the website technically perfect by which the website functions smoothly and provides the best experience to the visitors. 

Less Website Management Cost 

When it comes to website management, then everyone has to focus on multiple things – like website maintenance, regular updates, etc. An IT department should set a goal of reducing maintenance costs by 10%. You can make it possible by deploying the best content management system. In case you are running a website with outdated technology, it can become a reason for higher website management costs. 

Final Words 

These details will help you gather some major details about the website goals set by website operators. Webomaze has the best digital marketing and IT support team to manage your website and achieve all website goals. 

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