Getting lots of conversions and business growth consistently can be possible with good marketing strategies. In online business, search engine optimisation and pay per click are two major sources of marketing. Both practices are useful in generating leads and growing customer base by targeting a specific group of audience. Here, we are going to discuss crucial facts about SEO and PPCone by one.
What is SEO?
SEO is useful in boosting the quantity and quality of traffic on the website by working on the improvements on the website’s domain authority, page authority, and online visibility. It provides organic search results with higher chances of conversion.
For implementing an effective search engine optimisation strategy, you should have an SEO friendly website. It will make the task of getting the website crawled & indexed easier. Search engine bots also love to rank these types of websites. Consequently, your business becomes more visible and you can increase the reach.
An SEO friendly site has lots of features like easy to understand the content, user-friendly interface, fast loading speed, compatibility, and so on. These features will provide a good user experience and boost conversion rates.
How Is SEO Important For Business Growth?
- Organic results
Organic searches and traffic are highly beneficial for an online business. Search engine optimisation is the only source enhancing and getting better organic results. According to the experts, a website gets 51% of whole traffic and earns 40% of whole revenue from organic searches only.
Having a good position in search results will provide good visibility in front of the audience. Our professionals follow proper SERP guidelines for getting desired results.
- Budget friendly
Choosing SEO for business promotions is a profitable option. Here, you need to spend a small amount of money for achieving desired business goals easily. It helps in generating traffic for the website and holds top position on the search engine’s first page.
Implementation of the best strategy will reduce your overall advertisement cost and provide long lasting results.
- Increase trust and brand awareness
SEO is highly beneficial in advertising and promotion. It is also useful in building trust among the public and increasing brand visibility. It is the best way by which you can build a reputation. As per the search engine features, now you can target the featured snippet.
By adding properly optimised and quality content to the website, you can present the website in a featured snippet area.
- Visitor’s experience
Experience of visitors is important for business growth. If you do not provide a better experience, then visitors may not get satisfied as a result, you will not get desired results. SEO services are useful in optimising the website for providing an excellent experience and make things much better.
We have the professionals who can optimise your website as per the search engine guidelines. It helps you in getting more clicks in search results, generating leads, and more conversions.
- Get valuable data
With search engine optimisation services, you can easily gather valuable information that can help in preparing a good strategy in the future. You can get details about the performance of keywords and search terms generally used by the audience.
Monitoring the results of SEO practices is helpful in understanding website performance and response of visitors. It assists in figuring out the errors in the website by which you can get impressive outcomes in the future.
- Targeted audience
In search engine optimisation, website promotions and results completely depend on the keywords. If you are choosing the relevant and common search terms, then you can target the audience perfectly. Selection of right keywords helps you in reducing the bounce and abandoning rate. Here, users who are visiting the website are really in need of your services.
- Better ROI
All companies want to run businesses with a high return on investment rate. To earn profit more, you need to focus on marketing campaigns. In search engine optimisation, a campaign will assist in holding top ranking by which the maximum number of users may visit your website and avail of the services.
- Fast loading speed
Experience of the audience is not only based on marketing campaigns and good quality content. Website performance and functioning also affect these stats. Availing of the SEO services will help you in speed optimisation and presenting the best result providing a website. If you do not focus on the website’s slow loading speed, then you start losing the audience that may become a reason for big losses.
These are some major reasons that make SEO important for the growth of your online business.
What is PPC?
PPC is a way by which you can run paid marketing campaigns. Here, you can create impressive and unique advertisements for showing in different places on the internet. Types of advertisements that you can create are –
- Search Ads
- Display Ads
- Shopping & eCommerce Ads
- Application Ads
- Video Ads
All are suitable for different platforms like search engine results, YouTube videos, applications, eCommerce platforms, and so on. It is a fast-paced source of marketing and reaching the target audience as per their interest. Paid advertisement with pay per click is highly useful in saving money.
How Is PPC Important For Business Growth?
- Pay for click only
While running ads on Google, you do not need to spend a single penny only for showing advertisements. You are liable for paying money when your advertisement gets clicked. In case no one clicks on your ads, then your budget remains the same.
Whenever advertisement will get clicked, your budget will be deducted at the current CPC rate. Google remains showing ads till your account has a budget. At once, the budget is exhausted after that Google stops presenting your advertisement.
- Budget control
Using PPC does not mean you have to spend a big amount of money every time when you run an advertisement. You can plan for paid marketing as your pocket allows. It means you have full control over the budget and money you can spend comfortably.
The users can set up budget limits for daily usage of money and per click or lead as well. If you have a low budget, then there is a chance of getting better online visibility in a short time.
- Target ads
When you are creating advertisements, then you can easily make changes in settings for its appearance. It will help you in setting up the targeted audience only for getting the relevant results. As a result, misuse of money is eliminated completely. You can set an audience on the basis of interest, industry, age groups, gender, region, device, and much more.
- Quick and consistent results
PPC advertisements are useful in getting results quickly by maintaining proper consistency. It can be a good way of boosting traffic on the website in no time. For it, you need to make sure that the ads campaign is created perfectly by adding all possible essentials.
- Boost ROI
Investing money in paid marketing will help you in getting quick results with lots of profit. It can be a source where you can generate the desired profit in a short period of time. PPC takes a return on investment rate at the highest possible mark by which you can grow the business as you want. Here, you need to be specific and try to create the best advertisements with highly relevant audience filters.
- Area targeting and ad scheduling
Paid marketing associates with lots of features and beneficial elements like area targeting and ad scheduling. Area targeting will help you in applying limits regarding the region only where you want to show ads.
Another factor is ads scheduling, it will help you in setting up time and some other limits for ad display. Try to schedule the ads, when the maximum number of users are online. It rises the lead generation and conversion rates.
By focusing on these facts, you will know how PPC is beneficial in business growth. With all these things, you are able to run remarketing campaigns where the probability of conversion is higher than before.
How Can PPC And SEO Facilitate Your Business Together?
Some people are choosing the way of only organic results with SEO and some go with the option of PPC. If you want to grow business quickly and maintain consistency, then you should work on SEO and PPC at a time. It will help you in getting the best possible results quickly and make things much better.
- Increase online presence
For getting success in online business, presence plays an important role. With the combination of SEO & PPC, you can set up an excellent base and increase the online presence with double efforts. Running ads will help you in presenting the business impressively and holding the top position in search results will help in building trust.
While working on this particular plan, you should make sure that you are going to pick relevant and similar keywords for both. It will be useful in getting traffic and ranking quickly.
- Recover missed clicks
Search engine optimisation will cover the maximum number of traffic and bring lots of clicks. There is a chance of missing some clicks even after holding the first position in the search results. In these conditions, you can get help from the PPC campaigns for targeting the audience and recover the missed traffic quickly.
With it, you need to keep one thing in mind, you should not choose keywords for PPC that are already at the first position. If you make such a mistake, then it may lead to a negative impact on traffic after you stop running campaigns.
- Remarketing campaigns
Running an eCommerce website is never an easy task. Marketing and conversions are the toughest tasks. SEO provides the best position in the search results. As we know, all visitors do not complete the final action at once. Mainly these users leave the website with cart abandoning, bounce rate, or some other actions.
Here, the role of PPC becomes important. By preparing and running a remarketing campaign, you can target these visitors by showing your advertisement. These types of campaigns are usually known for maximum conversions.
- Do keyword test
Preparing an excellent search engine optimisation strategy cannot be a cakewalk. It needs proper time, expense, research, and analysis. With the use of all these resources, you do not have any chance to pick the wrong keywords and start SEO procedures.
For getting confirmation about keywords that it is beneficial or not, you should run an ad campaign at once. It will let you know that you will get conversions in the future or not. In case the campaign shows beneficial results, then you can proceed otherwise you should do research more and pick some effective keywords.
- Gather data efficiently
Effectiveness of a digital marketing strategy depends on raw data which is the base of the strategy. Use of PPC and SEO helps in getting the complete required information about the audience, competitors, and other factors.
- Bounce and exit rates
- Clickthrough rate
- Conversion rate
- Time on site
By using these facts, you can prepare an effective strategy for getting the desired outcomes.
In this way, both PPC and SEO can function together for facilitating the business and you can see the growth consistently. To implement all these strategies and function the website accordingly, you should have a professional’s assistance. Our marketing and SEO experts have unique strategies and work plans for delivering the best possible results quickly.