If you’re familiar with SEO, you must know What is On-Page SEO? If not, then this article is for you. Here in this article, we only focus on on-page SEO techniques that will help you optimise your site for search engines.
On page SEO is a set of techniques that directly affect your website performance and is done at the back end of your website to improve its quality to make it SEO-friendly. On-page optimisation includes everything like website structure, content creation, website speed optimisation, optimising meta tags, etc. By optimising all these factors in the website, you can enhance your website performance and achieve a better place on search engine pages. But the question is how to practice on-page optimisation on your website. Don’t worry! We will help you through this article. Here in this article, we are going to cover the following topics:
- What is on-page SEO?
- Why is on-page optimisation important?
- Effective on-page techniques.
What is On-Page SEO?
As we mentioned earlier, on-page includes everything that is directly related to website improvement and better performance. Search engines consider on-page optimisation to help websites for more qualified leads and help users find what they are searching for. The basics of on-page optimisation are to optimise web pages with specific keywords to make your website searchable. In simple words, we prepare websites for better search visitors by creating all the conditions for user comfort and also meeting the search engine ranking factors.
Why is On-Page Optimisation Important?
The list of benefits of on-page SEO is very long, but we have listed some of them below that will really impact the effectiveness of your website performance.
- Improve website quality: With the help of on-page optimisation we can improve the quality of your website. How? On-Page SEO helps optimise the website to meet all the possible ranking factors and update sites to identify the business we are dealing with on search engines. We add quality content, product descriptions, update URLs, optimise keywords, insert robot.txt files, etc. to add quality in the site.
- Attract target audience: Adding quality content which your users are looking for will help attract users and help them find your site on search engines. While optimising your website with on-page SEO, you create relevant metatags, create quality content with relevant keywords, and understand your user’s minds to find your website attractive and motivate them to perceive your products and services.
- Uplift your search engine rankings: A beautiful website filled with attractive graphics, images, content, etc., is not enough if you dream of getting higher positions on search engine pages. It is suggested to practice on-page optimisation to make search engines recognise your website. By doing on page SEO, you try to meet the search engine ranking factors and help make your website readable. Google recognises your website and uplifts your website when a user searches for any query related to your business.
- Increase brand visibility: Off-page SEO is ineffective without on-page SEO. So, if you’re promoting your website for better brand awareness, it is crucial to practice both simultaneously. On-page SEO complements off-page strategies and helps build a strong presence online.
We have talked a lot about on-page SEO. Now let’s know the on page SEO checklist we should implement in our website optimisation.
Effective On-Page Checklist
Search engines consider many ranking factors, such as quality content, website security, structure, usability, meta tags and description, page speed, links, etc., to uplift a website on SERPs. By practicing strategic on-page SEO services, we try to meet all those ranking factors and make the website search engine friendly. So, we have created a checklist of the most essential but effective on-page SEO strategies that you can practice to improve your website quality and user-friendliness.
- User-Friendly URLs
Page URLs play a crucial role in optimising your website. URLs are the address of web pages, and each web page has a different URL that helps users land exactly on the right page, where they want to visit.
For example, complex URLs, https://www.webomaze.com.au/Arul123$4567sfjsf.html are difficult to remember for both users and search engines.
Whereas a well organised URL such as https://www.webomaze.com.au/seo-melbourne/, https://www.webomaze.com.au/blog/how-to-do-keyword-research/ are easily memorable and help users find the right page. A well organise URL keywords inserted into it describe better about your web pages and navigate users to find the right page. You can optimise your website URLs for better website performance and searchability by doing on-page SEO.
Keywords are the heart and soul of SEO. You can’t make your SEO strategies effective without keywords, especially on-page optimisation. Whether you’re creating web blogs, articles, writing meta tags, descriptions, or optimising images, etc., niche-based targeted keywords are crucial for all types of content. We use keywords to create user-friendly URLs during on-page optimisation, write meta descriptions and titles, and add Alt text to images because users only use keywords to place queries on the search bar. Google uplifts the website that includes the same keywords which are searched. So, it is crucial to research the right keyword relevant to your business and optimise your whole website to improve your website traffic and ranking on search engines.
- Optimise Title Tags and Meta Descriptions
Title tags are just tags that are added at the back end of the website but appear on search engine results pages. It is a code or short description of a web page written using <title> tag of a page between 70-80 characters. Whereas the meta descriptions are 160-290 character long sentences where you describe your business product and services. It should be written in the form <description> tags.
Each web page has its unique meta descriptions that help Google crawl each page differently on search engines and help users find your products and services more accurately. The best part of the description is you can include one or two target keywords in a single description, and it appears on the front end of search engines which helps improve searchability and increase website rankings.
- Content Creation
Content creation is also an important part of on page SEO services, where we focus on creating user-friendly content for readers to explain your business, products, and services. Creating content is a time-consuming process that needs in-depth knowledge and research. You should know about your target audience, user intent, interest, and things they are searching for, for creating web content. Keep the reader’s perspective in mind while creating content for your website. Explain briefly about your business, and do not use flowery words when you’re promoting your business.
Most importantly, do not forget to insert keywords into the content where needed. It will help search engines show when any search query is placed related to that keyword on search results. Creating web content needs some level of expertise. It is better to hire an expert for this job.
- Image Optimisation
You can optimise images from your back end to improve the site visibility and loading speed. But why image optimisation is so important. When you upload image files on the website, it takes a lot of site storage space, and it can slow down your website and also increase website loading time. Google only understands text instead of images on the website and cannot crawl them separately on search engine results. It is also another reason for optimising your website images.
You can make your website search engine readable by uploading compressed image files in the desired file format such as png, PDF, jpg, etc., and adding Alt text. It will help rank images separately on Google images, which automatically increases your website ranking and attracts more visitors. Optimising website images will help improve your website loading speed and increase website attractiveness.
- Increase Site Responsiveness
A good site is one that can respond equally well on all possible devices and search engines. Sometimes SEO experts ignore optimising websites to adapt to smaller screens, but ideally, you should take care of it.
Almost 60% of total website traffic is coming from mobile devices directly than computers, so we can’t ignore mobile devices while optimising our website with on-page. You can use various tools to check the website responsiveness, such as responsinator.com to check whether your website is responding to other devices or not. If it turns out that the site is displayed incorrectly on some mobile devices, you need to correct the errors during the check. Otherwise, you will lose a lot of potential users. For quick problem solving, you can find a specialist for this job.
- Internal Linking
Linking your website pages with the internal pages will help increase your overall website performance. It is crucial to interlink the essential pages with other pages to allow users to navigate blogs, articles, products, and services that are useful and important to them. It will increase visitors on the other pages of the site and provide a better user experience. It will be best to use keywords as anchor text to place your page links. It is the most strategic way to let Google rank other pages, including the most relevant keywords on that page.
On-page SEO aims to optimise the website and make it ready for search engines. On-page SEO complements your other off-page and other marketing strategies. Do not forget that the main purpose of marketing is to reach the maximum audience and benefit from it. And with the help of on-page search engine optimisation strategies, you can please search engine robots and provide everything convenient to your users.