“The weak die out and the strong will survive, and will live on forever”
In the era of digital Darwinism, not only technology but society is also evolving faster to adapt. Businesses need to be aggressive to reach out to their potential customers with useful strategies. And, one such approach is a Mobile-First Design.
Yes, about 72% of the users access the internet via their smartphones for every small or big task. And, by 2025, the number is expected to rise with no chance to slow down. This is why there’s a dire need to transform your digital product, be it a web application, software, or website.
But to start with, you should have a deeper understanding of what precisely mobile-first web design is, important elements, and how we can help you enhance your business to reach a higher level. To start with,
What is Mobile-First Design?
Mobile-first design is a proactive approach to make your business mobile-optimized. It could be anything- web-based applications, websites, emails, or the landing/service pages. It further leads to boosting conversion rates, generating leads, and delivering a unified user experience. Mobile-first is especially for those mostly browsing websites on hand-held devices like smartphones, tablets. Its design is interactive, clean, easy-to-use, and minimalistic.
The Mobile-first approach focuses on the main parts of the website and its content. Everything begins with an outline and prototype of a website for mobile screens. Then, the layout can further adapt as per larger screens like a desktop or laptop.
To distinguish between the mobile-first and desktop websites above is the image showing- desktop website image includes lots of white space, small text compared to the screen size, and the elements organized side-by-side in places. A mobile-first website has less space around the features, easy-to-read content, clickable links, responsive navigation, and the page is stacked one beneath the other. It gives a rich and intuitive user experience overall.
4 Key Elements to Design a Mobile-First Website
Building a website that is fully compatible with mobile devices is a daunting task. Maximum internet users say they never recommend a business that has a website with a poor UI. Is your website designed as per mobile users? Or, is it not performing well?
The reason behind building a mobile responsive design is that website designers, owners, and other decision-makers must pick the essential components when it comes to working as per Google’s algorithm. Websites designed for hand-held devices aim at delivering the best experience to the end-users.
Here are the four important elements that you must keep in your mind.
Keep Your Users First
Before planning a design layout for your website, always consider users at the top. Research, analyze, and jot down the pain points or interests of your users. Also, research well your competitor’s websites too. Based on these, create what they are looking for on your website. Once you complete designing the layout and launch the MVP (minimum viable product) version, never hesitate to ask for feedback or reply to their query to improve.
Concise, fluff-free, and to-the-point content is what users are looking for these days. It is the purpose of creating a site optimized for mobiles. The content is written as per the mobile screen size making the gist easy to understand. The title, images, and text are optimized with a well-designed user interface. It helps users to browse sites and their content quickly.
Bold & Consistent CTAs
The design mainly focuses on using bold and impactful content that visually turns on your users. And this includes both the content as well as the graphics. Clean lines, color contrasts, and typographical elements create a call-to-action button. It, further, results in driving in traffic, attaining leads, increasing conversion rate, and bringing recurrent customers to you.
Quick Loading Speed
Most people say they hate waiting for pages to load. Also, mobile users prefer to close the website that takes time to open and never wish to go back. The loading speed of every site matters in terms of Google rankings. Once you include the above factors, your site will be automatically lightweight. The responsive approach will work through CSS media queries that keep an eye on browser size and alter the layout/style. It not only engages but attracts more organic traffic.
Why is Mobile-First Development Important?
85% of adults think that a company’s website is viewed more on a mobile device than a desktop.
Seeing the above statistics, businesses must modify their website for mobile-first customers available on any platform. Here comes the role of mobile-first website development. It allows you to add more features as you scale up to large screens with less yet informative content.
To develop or design a website for mobile platforms, two things that designers always keep in mind:
- Focus on the buyer persona, which means who your target audience is (specifying the age group, the category, the location, country).
- User experience acquires a center-stage in every business. Remember, users, are looking for quick and apt information. So, you have to deliver that quickly to convert them into recurrent customers.
But, how is it possible? To know that, here are the five ways that they follow…
Mobile-first websites allow users to see short, informative, clean, understandable, and scrollable content. It influences the larger versions of a website that get a more clutter-free look when viewed on a laptop or tab. The design aims at delivering exactly what mobile users are searching for without any distraction.
The main dropdown navigation of mobile-first websites directs the user to a few key pages. The hamburger icon, which is to the right or the left of your screen, creates more space for smooth navigation.
Boost Local Search Visibility
Research shows that 61% of mobile searchers are more likely to contact a local business if they have a responsive website. Google mainly focuses on local search visibility to deliver a great customer experience. Therefore, developers make it a priority to provide mobile adaptive websites following useful SEO techniques.
Excellent User Interface (UI)
For a great user experience, you have to develop an exemplary user interface to make your app or website stand apart. Make sure your design & development team follows a KISS (Keep it simple, silly) formula. An excellent responsive design is simple, scrollable with the right font style/size, color, image format and quality, a well-designed logo, etc. Ensure you never burden your users with pop-ups or ads that they don’t want to see.
These days every business is looking for a website with a mobile-first strategy. The more optimized the site is, the better experience it delivers to the users. The design increases the opportunity to engage with prospects or qualified leads and sell a product/service on-the-go. It results in generating the ROI in the long run.
Why Should You Need a Mobile-First Approach?
To understand the mobile-first approach, you must keep the design uncomplicated and attractive as per the mobile users. Several reasons are available stating why your business must develop this, below mentioned are a few common yet essential reasons.
Better User Experience
When designing for a mobile website, everyone has to focus on multiple factors, such as – user experience, user-interface, appearance, etc. User experience explains how your users feel when they access the website or content for the first time. The development & design team needs to create a website that has a good user experience.
Designing a mobile-first website makes things easier. Using a mobile design strategy is easy to understand as compared to desktop ones. The visitors can quickly look at the website to view and read everything without any problem. These types of websites are also available with a responsive navigation system.
All businesses are creating a website to dominate the online marketplace by which they can efficiently serve the audience. You can achieve these types of objectives after Google indexes your website. In case Google does not index quickly, your sources do not appear in the search results. Consequently, you do not get online visibility.
Here many individuals arise a question, how they can get the website indexed in no time. Mainly, Google indexes websites according to the guidelines. In case search engine bots find something inappropriate on your website, indexing cancels immediately. As per the current situation, search engine bots give preferences to mobile-first websites.
Everyone wants to get ranked on the search engine result pages by which they can quickly secure top-notch positions. The website ranking holds many things, such as SEO efforts, mobile-friendliness, user-friendliness, user experience, and much more. The most crucial thing that search engines consider is the user perspectives.
In case your website is not following a mobile-first strategy, your competitors may get ranked quickly. Search engines prefer websites that are responsive as compared to simple desktop ones. Our WordPress development team understands all these things correctly. Get your mobile-first WordPress website developed and ranked on the SERPs.
Online business success is not all about holding top-ranking positions on the SERPs. It needs lots of other factors, such as – lead generation and conversions. In case you get ranked and still do not get any leads or conversions, it cannot consider success. Success means you start getting business and earn some money.
Lead generations and conversion rates are highly dependent on the website’s look and content in front of the users. If you can’t impress the audience by explaining how your services will benefit them, you may not receive any lead. By designing a mobile-first website can help your business in fulfilling all requirements and achieve the objectives quickly.
Website scaling is an essential factor that considers expansions in the future with business growth. A mobile-first website is more comfortable to scale than a desktop-based website. If your website designs by paying attention to responsiveness and mobile-friendliness first, it can be easily modified in the future.
While scaling the mobile design to the desktop version, the professionals never face any struggle. It doesn’t require any changes to the features. Also, no efforts are needed from the beginning, even if you include new features.
It’s A Trend
The most important thing that no one can avoid is Trends. Having a mobile-first website is a trend in today’s digital era. All individuals need to keep up with the current market and industry trends. Speaking of which, they can come up with competitive resources and beat competitors with ease. The main reason behind such a movement is the high usage of mobile devices than desktop devices.
The majority of internet users consider mobile devices to access online sources. You cannot run a desktop web design on the mobile screen. It may lead to a mess and is not capable of conveying the message to the audience. Also, the desktop web design process is time-consuming on mobile devices.
How Can Webomaze Help?
Your online business should be compatible for both purposes- impressing the audience for sales and Google bots for ranking. It is the biggest reason why everyone choosing mobile-first development services. It is the only way to present brand visibility and boost conversions. As mentioned above, always follow a mobile-first strategy while developing a mobile-friendly, engaging, attractive, informative, easy-to-access, etc.
Webomaze has years of experience in WordPress and eCommerce development. Our team of experts can handle all types of website development projects. In case you want to build an eCommerce mobile-friendly website, then you must pick us. We can be your next or first best WooCommerce service provider. We have expertise in WooCommerce development as well. Our professionals understand the recent mobile-first approach trend and promise to deliver a user-centered design process. Thus, resulting in improved conversion rates, increased ROI, and enhanced customer experience.
Don’t push away your mobile customers and let your website traffic fall off.
With the advancement in technology, the way of interaction with customers is evolving. Maximum users prefer quick information with just a few taps, whether it’s about purchasing or availing any service. Users will come to your website only if it’s attractive, informative, and scrollable content. Though designing for mobile platforms is a time-consuming process, it will benefit you and your end-users in the long-term. By paying attention to all these things mentioned above, you acquire in-depth details about mobile-friendly websites.