SEO vs. PPC: Which is Better for Business Success?

With tons of digital marketing strategies, businesses can hold a good grip on the online marketplace to beat their rivals. But when it comes to driving traffic or generating revenue, SEO and PPC campaign are the two emerging trends. Business owners often get confused to pick one out of the two while spending dollars. SEO vs. PPC is an ongoing debate which is going for years. However, both work well with many benefits when used together.

To make it successful for your business, all you need to do is understand both the concept well instead of focusing on SEO vs. PPC. in this blog, we have a clear idea of SEO and PPC with pros and cons. Let’s begin…

SEO – An Introduction 

All individuals love to hold the #1 ranking position in the search results. Creating quality backlinks and focusing on the proper search engine optimisation is the only way to achieve such a precious goal. Search engine optimisation is how you can prove the credibility of your website in front of the search engine and grab the attention of its bots to get ranked. For it, you have to focus on three different factors. 

  • Technical search engine optimization
  • On-page search engine optimization
  • Off-page search engine optimization

These are the three main types of search engine optimisation. With the help of technical and on-page SEO, you can easily optimise your website internally and represent it as a user and search engine-friendly website. On the other hand, off-page SEO connects to the website externally. Simultaneously, the experts have to focus on building some quality backlinks for the website’s credibility and bringing lots of traffic. 

 To read more on SEO, also Read our post:

Benefits Of Search Engine Optimization

Trust & Credibility 

The most important factors to get ranked on the search engine results pages are trust and credibility. Top searches made on Google are informational, where the customer seeks information to know or solve their query. Thus, publishing the content that users are actively searching for and ranking it to the first page can drive traffic to your website. 

Here, the website owners have to ensure they win the trust of search engine bots by targeting keywords at each stage of the buyer journey: 

Awareness: When a customer is having a problem, they discover your company, product, or service.

Consideration: When a customer is aware of your product/service, considers it by going through what you offer.

Decision: At this stage, the customer is now your prospective customer where he is ready to make a buying decision by reading your CTAs or talking to your expert. 

More Traffic 

In the case of business websites, the owners are always looking for lots of leads. To generate maximum leads, the website owners have to focus on getting traffic to the website as much as possible. If lots of traffic visit their website, then the chances of conversions are also getting higher. If a few users visit the website, then the conversion rate goes down. In these particular conditions, it becomes difficult for websites to make lots of profit.

Better CTR

Some people are focusing on impressions only. If you are paying attention to the search engine optimisation stats, then the impression will represent your website’s appearance in the search results. It does not guarantee that your website will get traffic too. It will happen if your website has a reasonable click-through-rate (CTR). It represents the ratio in which your website appears in the search results, and users visit your website via using that particular link. 

No Paid Ads

True that paid marketing generates approximately 15% more traffic to your website as compared to no-paid marketing. However, it’s not consistently the best strategy for every small-medium-sized business. Businesses may have budget restraints that make it hard for them to take on the high ad costs. SEO is the best strategy to bank upon as it is free heavily. SEO needs just a one-time investment and can create long-term results. 

Attract Local Customers

The local search focuses on the searches based on local listing and geo-location. Small and medium-sized organisations need to have their website optimised for the location they are working. By playing your local SEO cards right, you can specifically target people based on their city, pin code, or even state. Businesses can develop a well-optimised Google My Business profile and tailor their content as per local search queries, helping you attract local customers. 

High ROI & Conversions 

Whether you need visitors to increase sales, or subscriptions to the newsletter, or share content on social media, SEO is the one-stop-shop for all. Google Analytics can give you unrivaled insight into every small action you take or tell you what works and what not. Having happy customers spending time on your site means less bounce rate. It results in good UX, creating more significant ROI & high chances to rank your website in Google searches.

If we talk about the online marketplace, then the most challenging task is to get organic traffic to the website. It can be possible only with the help of some reputed sources. Holding a good position on the search engine result page helps you in providing a reputable place. According to some research and studies, maximum users love to access sources or websites that appear in the top positions on SERP. It can help you in getting organic traffic to the website. 

These are some critical benefits of considering the option of search engine optimisation. To experience the maximum benefits, you have to choose the best SEO professionals.

When to Use SEO Strategy for Your Business?

Below mentioned are the conditions that clearly show when SEO is highly effective for your online business.

Reliable Results

When businesses aim at getting to the first page of Google searches, SEO is most preferred. But, it is not a one-night task. Although it has a long incubation period, one can reap long-term benefits by improving results.

Authoritative Website

When businesses aim at generating lots of traffic based on URL. It’s crucial to build an online reputation by creating a website that gets widely shared or bookmarked. 

Valuable Website

When you want to sell your website for a premium price by increasing its value, a useful website generates more traffic by ranking the page. 

PPC – An Introduction 

All individuals do not have the patience to wait for long to see the effects of online marketing and getting organic ranking/traffic to the website. These individuals are looking for practices by which they can get traffic and lots of leads via their website immediately. 

For these types of individuals, the option of PPC appears at the top. PPC represents the pay-per-click campaigns. Here, the interested ones have to invest an amount of money for running advertisements on the search engine and third-party sources, like websites and blogs. With the help of these advertisements, they can reach the target audience directly and get the desired results. 

In other words, you can say, with these techniques, you have to pay for the leads. If you stop running the advertisements, you can also detect a significant change or drop in the website’s stats. 

Benefits of Pay-Per-Click 

Page Ranking

As we discussed, all website owners are putting effort into holding the top-notch position only by which they can grab the attention of users as much as they can. In case you are focusing on the PPC methods, it displays your website above the ranking sections. It means the uses will see your website first, and then they go to the #1 ranking website. Here, you have to create an impressive ad by which you can encourage the users to click your link only. 

Visual Ads 

If you are running an online store or eCommerce website, you have to focus on the visualisation of products. In case you are focusing on SEO only, you cannot present your products along with impressive images in the search results. On the other hand, PPC campaigns allow you to run visual ads by which your products will appear on the search result pages impressively. 

Brand Visibility

All companies are spending funds and putting effort into only increasing their brand awareness and visibility. By running some specific paid search advertisements, you can achieve such an objective quickly. It is not as slow as search engine optimisation. It can start showing results from the very first day. 

Find New Prospects & Customers

PPC lets you quickly cast a wide net to find new prospects and customers. Moreover, most of the work is done within the PPC advertising platform – from the research to campaign build-out to writing ads. It helps businesses even to track the conversion rate of your landing page.

Incredible Targeting Options

Various marketers adopt a multi-layered strategy in Google Ads to test and allow full inclusion across the networks or focusing on types that can acquire brand exposure. It includes focusing keywords via text ads, running ads via remarketing as per customer behaviour, or focusing on particular keywords based on demographic. You can likewise see what performs best and set assumptions on cost per acquisition and cost per click for comparison.

Measurable & Trackable

PPC permits you to quantify and track the ad via the Google ad tools like SEMrush, Bing Ad Editor, Spyfu, and much more. Organisations can check their and their competitor’s performance details based on clicks, conversions, or impressions. Everything is available in the form of data that shows how your campaign performs and what kind of traffic you are attaining on your website.

More Coverage 

By choosing the option of PPC advertising, you can quickly increase your coverage area. You can target the region and audience without any limits. All you need to do is introduce some specific filters. 

With these details, you can easily understand facts about the PPC and its usage in online success. 

When to Use PPC Strategy for Your Business?

Below mentioned are the conditions that show when PPC is highly beneficial for your online business.

Prompt Results

When quick results are expected and required. Your advertisements will promptly visible on the search when the PPC campaign gets approval to get the maximum eyeballs. 

Target Audience

When you need to focus on your audience quickly, PPC is perfect. It enables you to limit your possibilities based on their demographic data and platforms like social media sites. According to this, you can target your audience by age-group, gender, marital status, or education level to maximise click-through rate (CTR).

Boost Visibility

Every business wants to fasten up its sales process and boost visibility. Consider PPC if your business can deal with a convergence of expected customers; if your sales team finding it hard to followup with the prospect or you have fewer resources to generate maximum productivity. 

Final Words 

SEO + PPC = The Perfect Digital Marketing Strategy

To conclude the blog, SEO vs. PPC: Which is better; neither of them is better or worse than the other. Both the strategies go hand-in-hand. Both SEO and PPC campaigns tend to lead to the best results for a business. By availing them together, you’ll quickly begin to see more clicks. The more you generate clicks, the better the traffic gets, which generates leads. But, what more important is to understand both the terms solely. 

In the mentioned above, we discussed in-depth information about SEO and PPC with the advantages. Building a strategy by combining SEO and PPC can help you overcome multiple issues by which you may not succeed in creating a perfect process.

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A Complete Search Engine Marketing Guide – Boost Your Online Business

The year 2020 has made lots of marketers scramble to do their business online. The global traffic is growing at a pace. According to Statista, more than 4.66 billion users are using the internet actively. That is why businesses adopt digital behaviour and rush to develop a website to market their products/services. But, how to know whether you’re doing it right? Or how to improve traffic to your website? Availing search engine marketing (SEM) to your development strategy plays a crucial role.

As we all know, marketing is an ever-evolving broad term. Updating the technology and strategies as per the industry is not enough. You must have a clear understanding of business goals. Search engine marketing helps businesses to understand the perspective behind website development without any extra cost. Once the goal is clear, you showcase a website in a more informative and attractive way. The better you offer, the more potential customers drive into the website.

As a marketer, you need to be quick and precise to adopt new marketing strategies. To embark on search engine marketing, comprehend the concept altogether to stay competitive in the marketplace. This blog covers a deep insight into search engine marketing to spread awareness among businesses.

Search Engine Marketing (SEM) – An Introduction

Search engine marketing is a digital marketing strategy that includes managing a brand or website’s visibility in search engine results pages (SERPs). SEM helps you reach your target audience primed to make a buying decision at that exact moment.

93% of all online interactions start with a search engine. And, Google gets more than 77,000 searches every second.

The goal of search engine marketing is to promote a website’s visibility or ranking using paid advertisements. These ads include Cost-per-click (CPC) model, contextual advertising, and organic search rankings. Thus, if someone clicks on your ad, you have to pay. It increases the maximum opportunity for business enhancement.

Search engine marketing is a broad concept that is a blend of both SEO and PPC. Both play an essential role when it comes to organizing successful SEM campaigns.

SEO (search engine optimisation) helps businesses get organic traffic on websites at the top of the funnel. It enables you to achieve a higher ranking on search engines. This strategy works wonders for startups by implementing things like on-site optimisation, website speed and navigation, URL optimisation, internal linking, and much more to rank better on Google.

Want to know more about SEO? Read more:

PPC (pay-per-click) is the process of paying for the ads to get visibility on SERPs. It is a highly cost-effective way to drive leads and increase sales at the bottom of the funnel. Here, it would be best to bid to appear on Google when people search to buy any product or service. Whenever a user clicks on the ad, you pay for each click.

Combining both tools enables businesses to stay at the top of SERPs by keyword planning, link building, and incorporating them into their web page content or blogs. It improves the website’s relevancy and search volume. Digital marketing experts keep an eye on the ever-evolving algorithms and keep transforming their strategy to maintain the search engine ranking.

Some marketers prefer to implement SEO and PPC separately but when asked which one is good out of the two they often get confused. Actually, SEO and PPC are the two sides of the same coin. To understand this better, you must read our blog, SEO vs PPC: Which Should I Choose For Business Success?

The Base of Search Engine Marketing: Keywords

To create a great SEM strategy, keywords are the superheroes. As users enter keywords into search engines to find what they’re looking for, there’s no doubt that keywords form the basis of search engine marketing as a powerful strategy. Paid ads work well if keywords are well optimised and used in ads.

Here are some of the factors (based on keywords) to implement in your strategy to turn your business useful.

Keyword Intent

Keyword intent refers to the purpose of a user performing searches. Keyword intent is the most critical concept when it comes to keyword research. It helps you meet the users’ needs better and match your varied content (landing, services, or ads) as per user intentions. Thus, keyword analysis by intent should be a priority when it comes to search for referrals.

To start with, picking the right focused keyword wisely to bid is crucial. For this, here’s what you need to brainstorm,

  • Understand your business well by questioning yourself – what is your brand all about, what service/product it offers, who is your target audience, how it will benefit them, and much more.
  • Analyse the competitor’s website like what keywords are they using to promote their content or advertisement.
  • Research what queries people are searching the most about your product or service.

Note: Whether you want to bid on keywords with just buying intent or bid on keywords based on all stages of the buyer’s journey, it entirely depends on your budget. 

Keyword Volume & Competition

While doing keyword research, relevant high-volume and low-competition keywords are a sweet spot to hunt. However, this isn’t that simple to work. Keyword volume and competition play a crucial role in both SEO and PPC bidding strategy. 

Thus, it’s essential to balance the search volume (keyword demand) and the competition (keyword measurement). The more people will search on your targeted keywords, the better results you will get from your ad. High volume keywords are more competitive and costly, but they are business-oriented to drive traffic.

Keyword Cost

Keyword cost also plays a significant part in pay-per-click. Running a Google Ads campaign helps SEO rankings & allows businesses to connect with a broader audience online. Higher bids with better quality ads win the best placement. With this in mind, high competition keywords end up being costly. 

Hence, to dodge over costing, you should have a strong understanding of the quality score. Better quality leads to high performance resulting in better CPC (cost per click). Google will prefer your ads on top search results only if their quality score is good. 

Thus, what you need to remember while considering quality score- 

  • Click-through-rate (CTR) of your ad
  • Landing page quality and relevancy
  • The keyword as well as the content relevancy in the ad
  • Your historical Google Ads account performance

Account & Campaign Structure

Organising the Google ads account is vital. Hypothetically, you could combine all your keywords and show one display ad for all. But, acquiring a handful of keywords can cost you a lot on your budget. It leads to a lower down your quality score, as discussed above. In this manner, there are a few levels for Google Ads campaign organisation: 

  • Ad Group, where a set of keywords assembles by topic
  • Display advertisement is a copy of the keywords you select. 
  • Query-based keywords you’re bidding on.
  • Campaigns for managing ad groups.

You’ll have the option to figure out what works or not to make you aware of the performance and your cash spending at each level. 

Creating a Search Ad Copy

Once the focused keyword is selected, then comes the actual work of brainstorming how to entice the target audience. After all, it’s the audience (users) to make all those clicks. Here you need to do a bit of convincing to deliver a good ad campaign copy to get the most ROI from it. Ad copy creates the first impression when users do a search and get your ad on top. But, they will click if it is attractive and engaging. Remember, a bad ad copy can lose a visitor, and you might break a relationship. Ensure your ad copy is relevant to the keyword you’re targeting. 

The Benefits of Search Engine Marketing

To enlighten you on the importance of search engine marketing, check out the fantastic benefits you can leverage SEM strategy in your process.

Higher Conversion Rates

SEM is used to describe Google paid search ads. This process is best as a short-term strategy bringing high-speed visibility to your products or services. Compared to SEO, paid search ads provide quick results as they let you reach your target customers instantly, resulting in a higher conversion rate. For example, half of the audience that comes to a retailer’s website from paid ads will probably make a buy instead of those who come from an organic link.

Boost Brand Awareness

SEM does not just transform audiences who know your brand; it can likewise support brand awareness. Google Search Ads enable marketers to uncover their brand name in the advertisement’s features, URL, description, or extension links. It reveals that these paid search ads contribute to high brand awareness as they are always visible on top of Google search engine results.

Target Location-Based Audience

Search engine marketing enables you to target individuals as per the location. You can set up advertisements in various languages and select where you need them to show up. You can indicate the city, the country, the age group, and even a definite region anywhere in the world.

Manage Ad Activities

Paid search ads are manageable without any pain. Since Google ads enable you to set up a schedule for each of your marketing campaigns, you can run or stop your ads whenever you want. It is likewise simple to set up a budget and recognise the performance speed of your advertising efforts. It can help you increase your ads and generate more traffic to your business without any problem.

Pay Only Per Action

When a business generates paid search ads, they appear free on Google. Thus, you can get free publicity and brand recognition on search engines. You only pay when the visitor clicks on your ad and directed to your landing page.

Search engine marketing looks very interesting with all these benefits that one can’t leave just like that. Moving forward, now it’s time to discover how search engine marketing works.

How does Search Engine Marketing Work for Business?

Leveraging the search engine marketing strategy for promoting business online is a daunting task. It needs investments. Many individuals hesitate to spend money on search engine advertisements. The biggest thing they care about is the results. No one wants to see blank sheets after spending thousands of bucks on any marketing campaign.

Are you facing a similar issue? Then it would be best if you check out the following points.

Build a Reputation

New to the online marketplace means you have to face lots of competition. Here, you must deal with some well-established businesses that are promoting effective digital marketing strategies. It is crucial to create a buzz for your brand and start building your identity.

It is the only way by which you can earn some reputation and establish yourself as a reputed brand in the industry. By running the search engine marketing campaigns, you are capable of bringing exposure to your brand.

Maintain Consistency

Bringing traffic to the website for once is not enough. The website owners need to maintain consistency by which they can generate leads regularly. Along with it, they have to focus on re-visiting the users as well. It can be possible if you have a good identity in the market. In case no one knows about your business, products, services, and brand, it becomes difficult to maintain consistency.

Once you bring hype to your business name in the market, people start visiting your website with their consent. Along with it, search engine marketing is useful in getting immediate results as well. It can help you generate traffic to the website within a short time.

Large Coverage Area

When it comes to promoting business and spreading awareness, then everyone has to check out multiple factors. The coverage area is one of these. All companies are trying to cover the maximum area they can as per their reach and capabilities of providing services. In case someone tries to rely on traditional methods for such a task, they have to spend lots of funds, time, and effort.

However, the option of search engine marketing allows businesses to cover the maximum possible area they can. To make such a thing possible, you have to hire SEM professionals only. The SEM experts have some unique strategies by which they can work on achieving your business goals quickly.

Tracking and Analytics

Search engine marketing is not the practice where you cannot track anything. In case you are investing funds in preparing and running the search engine ads, you can also follow the performance. Consequently, you can get useful stats regarding the ad’s performance, understand how it performs, and helps you generate business quickly.

Test-Friendly Features

Before running a final ad on the internet, everyone wants to check it to figure out if it is effective or not. Here, all individuals want to get complete information about the advertisement and its effectiveness. When you are working on an effective search engine marketing strategy, you have the testing option. Testing helps you in understanding, you are working on the right advertising campaign or not.

How to Build an Impressive Search Engine Marketing Strategy?

Many online business owners have an interest in running search engine marketing campaigns. Mainly they want to boost traffic on the website and generate leads in a short time. It can be possible with the help of an effective search engine marketing strategy only. In case you don’t have a good plan, you may fail in achieving the objectives.

Set Up a SMART Goal
Planning is a must when it comes to achieving the goals of your business. Focus on setting up the goals before running the SEM campaign. You need to follow a SMART formula to manage and keep things on track.

S – To be specific about your goal to accomplish. Here you clarify all the 5 W’s and 1 H.

M – Once you decide the goals, what metrics will you use to measure the progress.

A – Set goals that are achievable, or whatever goals you have set up, make sure you achieve them.

R – Focus on the goals that are relevant to your business for a better alignment.

T – It’s easy to set goals, but only a few can follow or accomplish them. Therefore, you need to be time-bound to achieve your target.

Keyword Research 

Focus on keyword research as they are essential for search ads and relevant results. If you proceed with the wrong selection of the keywords, then you may not get a good quality score. It can drive irrelevant traffic to the website that can increase the bounce rate. 

Ad Optimizing 

While preparing the advertisement campaign, you should focus on proper optimisation. It is the only way by which you can keep displaying your search ad to the right audience.

Here, you have to focus on multiple factors, such as – 

  • Audience targeting strategies 
  • Bidding strategies 
  • Keyword list expansion 
  • Negative keywords 
  • Search ad account structure 

In case you don’t maintain all these things correctly, then your ad may run with some loopholes. As a result, the chances of the irrelevant audience and traffic increase quickly. 

Having a Good Landing Page 

To divert your traffic from a search ad, you have to design the right landing page. While creating the landing page, you need to add accurate information and keep it impressive. Along with it, you have to focus on the user experience and user-friendly interface as well. If you add a landing page with all these features, you can quickly get the leads converted into your customers. 

Final Words 

When it comes to increasing the visibility and brand awareness of your company, business, or website; search engine marketing is a smart way to choose. You need to ensure that you understand your website’s customers and prospective visitors to your website before you set out to create a strong SEM strategy. It will give you a fair idea about the relevant keywords to use for your business, which plays a significant role in improving the keyword research and quality score.

Are you looking to optimise your content? Then, it is good to go through our blog covering a complete guide of SEM, where you can figure out why it is vital for your online business and its working.

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Ultimate Guide on WordPress Plugin Development For Building Powerful Websites

WordPress plugins are easy to work with and are adapted to themes and various plugins. The WordPress plug-in directory has great benefits, like if you have many plugins, then you don’t have to substitute the training to code for the custom plug-in. With the use of plugins, it would be very easy to take the WordPress capabilities to the next stage. WordPress Plugin Development provides a good means of enhancing its functionality, so one should use these plugins to increase business profits. You can expand the functionality of your site beyond what is available on the core framework with WordPress and without changing any code directly.

How to work with WordPress plugins

It is important to understand first how the main system of WordPress works to create WordPress Plugins. Plugins mostly use hooks, which can communicate with some hook into one piece of code. Two types of hooks are offered by WordPress: behavior and filters. These two elements are commonly used in plugin development, in more detail below.

  1. Action

An action by WordPress refers to a particular event that will take place at a certain time. Through actions, the features of your plugin can be added or modified. When the action is activated, the functions attached to the action will be carried out. There are dozens of pre-defined behavior of plugins that come with WordPress. You may use them according to your choice.

  1. Filters

WordPress filters are hooks that accept a single variable or several variables and then return them after modification. In short, filters allow you to adjust the user content. The application filters function is used to build WordPress filters and is specified within that function. By using the filters hook application, you can create your filter. The add filter function can then be used to execute it. You can then add any specific function to the filter so that the variable can be controlled and returned.

  1. Shortcodes

With WordPress, you can simply put shortcodes that are user-oriented bits of code that allow developers to quickly and easily build custom features for visitors to their pages. The editor, menus, and widgets can place shortcodes in the posts and pages, etc. A variety of WordPress plugins use shortcodes. WordPress plugins are handy for internal links to old blogs. With the add shortcode feature, you can build your shortcode. The first variable is your short code’s name, and the second variable is the output function. Three values are used in the output function: attributes, content, and name.

  1. Widgets

The use of WordPress widgets also allows the functionality of the device through an interface in WordPress. By expanding the WP Widget class, you can build a widget. WordPress uses object-oriented widget architecture, which ensures that the functions and values are stored in the same class entity. You can very easily structure your code and link to the API with the WordPress plugin. Then you can use some of the basics, such as scripts and styles, of the development of plugins. Finally, the building blocks are created for creating a WordPress Plugin Development like custom content types and taxonomic, the admin settings, the HTML content performance, and widgets and shortcodes creation. 

Know about plug-in form

Dividing the plugin into many files and directories can be simpler if you construct complex functions, and this functionality is provided in WordPress plugins. You have to pick the desired plugin, and after some modification and improved plugins, your work becomes easier. You can put this in the main plugin file and add one or more different files for other features if your plugin focuses on one main class. You can generate the normal CSS and JavaScript directories to store the necessary files if the plugin improves the back end of WordPress with customizable controls.  In general, the goal is to balance the structure, usability, and minimalism of the architecture. If possible, you can also split your plugin into several folders, but don’t go overboard. WordPress is very convenient to use as it makes the work easy, and it can be adapted to themes and plugins. The WordPress plug-in directory or the Envato Market has a great many plug-ins on sale, so you don’t have to substitute the training to code for custom plugins if you’d like to take WordPress capabilities to the next stage.

Naming your plug-in and features

There is caution in naming the functions, classes, and modules themselves when building a WordPress plugin. If you are using your plugin to produce great excerpts, it might be reasonable to call it “excerpts.” But these names are much too common and overlap with other plugins with similar names. While using WordPress Plugin Development,you must change the title. Using specific prefixes is the most common approach. You can, for example, use “acme excerpt” or something that is not likely to fit the naming scheme of anyone else.

Importance of security plug-in

If you are planning to distribute your plugin, then protection is extremely important because you now fiddle with the websites of other people, not just your own. All security actions you take are worthy of your product, so you should keep an eye on protecting your plugin. Only look at the principle in a nutshell for now; once you understand that, you should think about implementation.

The security of your plug-in normally depends on its stability. The plugin does not assist in spreading ambiguous knowledge. This defense includes filtering the input of the user, escaping queries to avoid SQL injections, etc. The second part ensures the consumer is empowered to perform a certain action. This essentially means that it should only be possible for users to remove data (such as administrators). The aim to protect visitors means that a hacker has not deceived visitors.

Final Thoughts

WordPress has built a rudimental plugin to control our most common entries by following the principle set out in this article and using only a handful of functions. It can be greatly enhanced, but it illustrates perfectly the basis for using plugins. Moreover, you can build skills that can benefit you in non-WordPress environments by studying WordPress creation trends. With WordPress Plugin Development, you become more flexible and powerful while coding your plugins. 

Since plugins are easy to switch, you can replace them very easily with the other one anytime. It is simple to install, uninstall, and disable if not required. If your site gets slow down by one plugin, you can find a faster one or fully delete it. Plugins allow site owners to exert very specific control over site efficiency. In general, for improving the functionality of the website,  we always want to have the fastest set of plugins possible.

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Building a Mobile-First Design? Here What You Need to Know

“The weak die out and the strong will survive, and will live on forever”

In the era of digital Darwinism, not only technology but society is also evolving faster to adapt. Businesses need to be aggressive to reach out to their potential customers with useful strategies. And, one such approach is a Mobile-First Design.

Yes, about 72% of the users access the internet via their smartphones for every small or big task. And, by 2025, the number is expected to rise with no chance to slow down. This is why there’s a dire need to transform your digital product, be it a web application, software, or website.

But to start with, you should have a deeper understanding of what precisely mobile-first web design is, important elements, and how we can help you enhance your business to reach a higher level. To start with, 

What is Mobile-First Design?

Mobile-first design is a proactive approach to make your business mobile-optimized. It could be anything-  web-based applications, websites, emails, or the landing/service pages. It further leads to boosting conversion rates, generating leads, and delivering a unified user experience. Mobile-first is especially for those mostly browsing websites on hand-held devices like smartphones, tablets. Its design is interactive, clean, easy-to-use, and minimalistic.

The Mobile-first approach focuses on the main parts of the website and its content. Everything begins with an outline and prototype of a website for mobile screens. Then, the layout can further adapt as per larger screens like a desktop or laptop. 

To distinguish between the mobile-first and desktop websites above is the image showing- desktop website image includes lots of white space, small text compared to the screen size, and the elements organized side-by-side in places. A mobile-first website has less space around the features, easy-to-read content, clickable links, responsive navigation, and the page is stacked one beneath the other. It gives a rich and intuitive user experience overall.

4 Key Elements to Design a Mobile-First Website

Building a website that is fully compatible with mobile devices is a daunting task. Maximum internet users say they never recommend a business that has a website with a poor UI. Is your website designed as per mobile users? Or, is it not performing well?

The reason behind building a mobile responsive design is that website designers, owners, and other decision-makers must pick the essential components when it comes to working as per Google’s algorithm. Websites designed for hand-held devices aim at delivering the best experience to the end-users. 

Here are the four important elements that you must keep in your mind.

Keep Your Users First

Before planning a design layout for your website, always consider users at the top. Research, analyze, and jot down the pain points or interests of your users. Also, research well your competitor’s websites too. Based on these, create what they are looking for on your website. Once you complete designing the layout and launch the MVP (minimum viable product) version, never hesitate to ask for feedback or reply to their query to improve. 

Scrollable Content

Concise, fluff-free, and to-the-point content is what users are looking for these days. It is the purpose of creating a site optimized for mobiles. The content is written as per the mobile screen size making the gist easy to understand. The title, images, and text are optimized with a well-designed user interface. It helps users to browse sites and their content quickly. 

Bold & Consistent CTAs

The design mainly focuses on using bold and impactful content that visually turns on your users. And this includes both the content as well as the graphics. Clean lines, color contrasts, and typographical elements create a call-to-action button. It, further, results in driving in traffic, attaining leads, increasing conversion rate, and bringing recurrent customers to you.

Quick Loading Speed

Most people say they hate waiting for pages to load. Also, mobile users prefer to close the website that takes time to open and never wish to go back. The loading speed of every site matters in terms of Google rankings. Once you include the above factors, your site will be automatically lightweight. The responsive approach will work through CSS media queries that keep an eye on browser size and alter the layout/style. It not only engages but attracts more organic traffic.

Why is Mobile-First Development Important?

85% of adults think that a company’s website is viewed more on a mobile device than a desktop.

Seeing the above statistics, businesses must modify their website for mobile-first customers available on any platform. Here comes the role of mobile-first website development. It allows you to add more features as you scale up to large screens with less yet informative content.

To develop or design a website for mobile platforms, two things that designers always keep in mind:

  • Focus on the buyer persona, which means who your target audience is (specifying the age group, the category, the location, country). 
  • User experience acquires a center-stage in every business. Remember, users, are looking for quick and apt information. So, you have to deliver that quickly to convert them into recurrent customers.

But, how is it possible? To know that, here are the five ways that they follow…

Mobile-First Content

Mobile-first websites allow users to see short, informative, clean, understandable, and scrollable content. It influences the larger versions of a website that get a more clutter-free look when viewed on a laptop or tab. The design aims at delivering exactly what mobile users are searching for without any distraction.

Responsive Navigation

The main dropdown navigation of mobile-first websites directs the user to a few key pages. The hamburger icon, which is to the right or the left of your screen, creates more space for smooth navigation.

Boost Local Search Visibility

Research shows that 61% of mobile searchers are more likely to contact a local business if they have a responsive website. Google mainly focuses on local search visibility to deliver a great customer experience. Therefore, developers make it a priority to provide mobile adaptive websites following useful SEO techniques.

Excellent User Interface (UI)

For a great user experience, you have to develop an exemplary user interface to make your app or website stand apart. Make sure your design & development team follows a KISS (Keep it simple, silly) formula. An excellent responsive design is simple, scrollable with the right font style/size, color, image format and quality, a well-designed logo, etc. Ensure you never burden your users with pop-ups or ads that they don’t want to see. 


These days every business is looking for a website with a mobile-first strategy. The more optimized the site is, the better experience it delivers to the users. The design increases the opportunity to engage with prospects or qualified leads and sell a product/service on-the-go. It results in generating the ROI in the long run.

Why Should You Need a Mobile-First Approach?

To understand the mobile-first approach, you must keep the design uncomplicated and attractive as per the mobile users. Several reasons are available stating why your business must develop this, below mentioned are a few common yet essential reasons.

Better User Experience

When designing for a mobile website, everyone has to focus on multiple factors, such as – user experience, user-interface, appearance, etc. User experience explains how your users feel when they access the website or content for the first time. The development & design team needs to create a website that has a good user experience.

Designing a mobile-first website makes things easier. Using a mobile design strategy is easy to understand as compared to desktop ones. The visitors can quickly look at the website to view and read everything without any problem. These types of websites are also available with a responsive navigation system. 

Mobile-First Indexing

All businesses are creating a website to dominate the online marketplace by which they can efficiently serve the audience. You can achieve these types of objectives after Google indexes your website. In case Google does not index quickly, your sources do not appear in the search results. Consequently, you do not get online visibility. 

Here many individuals arise a question, how they can get the website indexed in no time. Mainly, Google indexes websites according to the guidelines. In case search engine bots find something inappropriate on your website, indexing cancels immediately. As per the current situation, search engine bots give preferences to mobile-first websites. 

SERPs Rank

Everyone wants to get ranked on the search engine result pages by which they can quickly secure top-notch positions. The website ranking holds many things, such as SEO efforts, mobile-friendliness, user-friendliness, user experience, and much more. The most crucial thing that search engines consider is the user perspectives.

In case your website is not following a mobile-first strategy, your competitors may get ranked quickly. Search engines prefer websites that are responsive as compared to simple desktop ones. Our WordPress development team understands all these things correctly. Get your mobile-first WordPress website developed and ranked on the SERPs. 

Higher Conversions

Online business success is not all about holding top-ranking positions on the SERPs. It needs lots of other factors, such as – lead generation and conversions. In case you get ranked and still do not get any leads or conversions, it cannot consider success. Success means you start getting business and earn some money. 

Lead generations and conversion rates are highly dependent on the website’s look and content in front of the users. If you can’t impress the audience by explaining how your services will benefit them, you may not receive any lead. By designing a mobile-first website can help your business in fulfilling all requirements and achieve the objectives quickly. 

Easy Scaling

Website scaling is an essential factor that considers expansions in the future with business growth. A mobile-first website is more comfortable to scale than a desktop-based website. If your website designs by paying attention to responsiveness and mobile-friendliness first, it can be easily modified in the future. 

While scaling the mobile design to the desktop version, the professionals never face any struggle. It doesn’t require any changes to the features. Also, no efforts are needed from the beginning, even if you include new features.

It’s A Trend

The most important thing that no one can avoid is Trends. Having a mobile-first website is a trend in today’s digital era. All individuals need to keep up with the current market and industry trends. Speaking of which, they can come up with competitive resources and beat competitors with ease. The main reason behind such a movement is the high usage of mobile devices than desktop devices. 

The majority of internet users consider mobile devices to access online sources. You cannot run a desktop web design on the mobile screen. It may lead to a mess and is not capable of conveying the message to the audience. Also, the desktop web design process is time-consuming on mobile devices. 

How Can Webomaze Help?

Your online business should be compatible for both purposes- impressing the audience for sales and Google bots for ranking. It is the biggest reason why everyone choosing mobile-first development services. It is the only way to present brand visibility and boost conversions. As mentioned above, always follow a mobile-first strategy while developing a mobile-friendly, engaging, attractive, informative, easy-to-access, etc.

Webomaze has years of experience in WordPress and eCommerce development. Our team of experts can handle all types of website development projects. In case you want to build an eCommerce mobile-friendly website, then you must pick us. We can be your next or first best WooCommerce service provider. We have expertise in WooCommerce development as well. Our professionals understand the recent mobile-first approach trend and promise to deliver a user-centered design process. Thus, resulting in improved conversion rates, increased ROI, and enhanced customer experience.

Final Words

Don’t push away your mobile customers and let your website traffic fall off.

With the advancement in technology, the way of interaction with customers is evolving. Maximum users prefer quick information with just a few taps, whether it’s about purchasing or availing any service. Users will come to your website only if it’s attractive, informative, and scrollable content. Though designing for mobile platforms is a time-consuming process, it will benefit you and your end-users in the long-term. By paying attention to all these things mentioned above, you acquire in-depth details about mobile-friendly websites.  

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Role Of Chatbots In E-commerce

The E-Commerce industry is growing day by day and leading to intense competition. All companies are looking for a good solution by which they can easily cut down competition and impress the customers quickly. Here, chatbots appear as the best solution. The addition of chatbots to the website is useful in sorting out the visitor’s issues quickly. It provides quick assistance to the visitors by which they can get the best online shopping experience. Here, we will discuss some major facts regarding the role of chatbots in an eCommerce store, its success, and its growth.

Chatbots – An Introduction

Chatbots are some specific bots that are designed by providing a chat-like interface to offer a source of interaction to the customers. It helps the website visitors raise their queries and deliver them to the website’s system for the best possible solutions. The use of chatbots is quite similar to a sales agent in a land-based store. Both are appointed for the assistance of customers. 

The most important thing about these automated bots, they can answer some basic questions on their own as per the artificial intelligence and information embed. It makes the chatbots essential for the eCommerce websites to improvise their customer services and increase customer satisfaction rates. 

There are two major types of chatbots used by professionals, such as – machine learning bots and rule-based bots. The machine learning bots work with the use of artificial intelligence, highly similar to a human. Along with it, these types of bots regularly learn from every interaction with different types of customers. It makes the machine learning bots the best source for handling customer’s queries via automated mediums or procedures. 

However, the rule-based chatbots are designed with the addition of a set of instructions in advance. The bots are answering the customer’s queries based on these instructions only. These bots are developed with the use of some specific flowcharts defending different possibilities and variations. It is also known as a decision tree.

Some Stats 

  • According to over 60% of online customers, they love to choose platforms with chatbots and other customer service tools. 
  • Around 75% of online customers admit that they love to get assistance within 5 minutes while shopping online, or they leave the platform. 
  • Chats provide the quickest source to connect with the customers. As per the experts, a chatbot takes around 45 seconds to begin a session. 
  • 64% of internet users are highly impressed with the 24*7 accessibility features of chatbots. 
  • Around 50% of online businesses are thinking of spending their funds more on chatbots than mobile applications.


These are some key stats and real-time facts about the importance, role, and usage of chatbots in the eCommerce industry.

Why Are Chatbots Important For An ECommerce Store?

Automated bots can be helpful in making online shopping procedures easier. It assists the customers in each and every step by which they can avoid confusion and experience multiple benefits. Here, you can get introduced to some major reasons behind its usage.

More Usage Of Messaging Platforms 

Nowadays, people love to use different types of messaging applications, like – WhatsApp, Facebook Messenger, etc. It completely changes the digital preferences of internet users. Similarly, online customers are looking for online assistance in the same ways while shopping, such as – chatting sources on eCommerce websites. The usage of automated bots for chatting provides a great interaction source to the customers.

Better Experience 

All online customers are looking for platforms where they can get the best and fully personalised experiences. The usage of chatbots becomes useful in providing such an experience on every step of the complete procedure. It assists the visitors when they want by providing a solution to all queries.

Save Time Of Customers

As we share facts in stats, customers do not like to wait long for assistance. They want it within a few minutes by which they can save time and complete their purchase quickly. Here, the chatbots are the best way to assist customers and help them fulfill their requirements and place orders.

How Are Chatbots Useful In Providing Better Online Customer Service?

The online stores have to focus on multiple factors to impress the visitors and encourage them to place an order, such as – product quality, way of presentation, service quality, et. The most important thing is online customer service. All websites have to focus on improvements in the customers’ services by which they can increase the engagement and conversion rate.

Boost Up The Process

No one has lots of time to explore multiple products or engage with the irrelevant products in an eCommerce store. Everyone wants to access the collection of their desired products by which they can pick the best one quickly and save time. It can be possible only with proper assistance and complete understanding regarding products and the online store. A chatbot can provide such assistance to the buyers easily. The chatbot can provide the details of products as per the customer’s requirements or redirects them to the concerning page.

Instant Resolutions

When it comes to online stores, then the users may face multiple problems, such as – issues regarding order placement, payment failures, refunds, exchanges, order confirmations, billing, shipping details, etc. Mainly the buyers want to get an instant solution to these types of problems by getting details about their order confirmation and proceeding further.

In these situations, the chatbots offer instant customer support. It helps the customers in feeling better instead of abandoned. Sometimes, buyers face critical conditions during online purchases, and they don’t get assistance immediately when they report the issue. These things are leaving a bad impression on the buyers. With it, they start feeling abandoned where the online platform leaves them in between and do not provide any solution to help them out. With an effective automated bot, you can avoid such a bad impact.

Request Into Sales

Sometimes, customers are accessing online platforms or eCommerce stores to gather information about the products only. In these conditions, the chatbots play an important role by which you can put effort into conversions from service requests to final sales. Here, the chatbots can work by providing product details along with a link directly to the shopping cart. It can increase the engagement rate easily and the chances of conversion as well.


For many companies, customer service is priority. These companies always work on providing the best services by which they can impress the visitors and turn them into final customers. Chatbots work as the most important customer service tool for all these companies. With the help of chatbots, the company teams are capable of contacting the customers immediately and provide a top-notch customer experience.

Best Chatbot Practices

After understanding the importance of a chatbot, all eCommerce stores are looking for a perfect source to support the customers. Chatbot provides an effective source for that. There are two major ways to use a chatbot on the website, such as – building your own chatbot or taking help from third-party applications. If you plan to build your chatbot, you should take a look at the following tips.

Be Transparent

With the use of chatbots, online websites can provide their customers with the best experience as they are talking to the living human being. Mainly, the companies use these types of bots to provide assistance at initial stages quickly and gather some information about the customers and their problems. Many customers do not like to talk or interact with automated bots. In these conditions, you have to keep everything clear and transparent by pretending that the customers are interacting with a bot at that time.

Customer Privacy

Privacy is a crucial factor. All online stores have to ensure they are strict with their customer privacy policies and provide services with an effective system where they can easily protect information or data related to their customers and other related factors. It is important because while discussing the problem and searching for a perfect solution, the customers may have to share some personal or private information. Here, they are looking for proper information protection by which they can keep everything secure.

Integrated AI

All customers are having lots of expectations from the chatbots by which they can easily get solutions to the queries. Here, you have to build a chatbot that has great intelligence and the capability of providing solutions to the customers’ inquiries quickly. Along with it, you have to be focused on user-friendliness. Sometimes, the chatbots are providing solutions that are too technical for a normal person to understand. You have to avoid these conditions to provide a better experience to the customers. With it, you need to make sure your chatbot is keeping everything transparent during the process, such as – request is processing, stage of the procedure, etc.


It is a crucial element. In case your chatbot is not responsive, then the users may not be satisfied. The customers are always looking for quick solutions where they can solve the issues quickly and make things much better. The responsive chatbots always work as per the customers’ expectations and never make them wait. You have to focus on the chatbot’s workflow, operations, functions, and the options it provides. Try to feature the chatbot’s solutions with actionable options and easy to understand processes.

Situation Understanding

For all individuals, it is important to understand the complete situation quickly. All types of problems may not be handled by the chatbots because of a lack of knowledge or understanding. You should feature the chatbot with a proper understanding of the situation, which helps it to easily figure out when to refer the conversation to a human attendant for further assistance.

Final Words 

These are some key details regarding the role and usage of chatbots in eCommerce. Chatbots are not only useful in providing a good customer support service. It is also helpful in keeping yourself ahead in the competition. Better customer service also increases the website’s user-friendliness by which the chances of getting a better search engine ranking also improve.

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How To Create A Perfect Mobile App Marketing Plan? – Major Tips For 2021

In the online marketplace, all companies are searching for a perfect way by which they can dominate the competitors and get maximum users on their platforms. To make it possible, companies have to use the best sources, such as – mobile applications. With the help of a mobile application, you can easily get connected with the audience and offer the product and services impressively. You should hire the best mobile application development services to get the best app for business growth.

All service providers face issues regarding increasing application downloads by attracting the maximum number of users. In case you search on an application providing platform like Google Play Store or App Store, you can see numerous applications with similar services. To dominate all options and keep the suggestion of your application on top, you have to focus on mobile app marketing. 

Creating and running a mobile app marketing campaign or a complete plan is not easy for anyone. Here, the interested ones have to get assistance from online marketing professionals and focus. Another important factor is the availability of a perfect plan that you should follow. 

Tips To Create A Mobile App Marketing Plan 

To create an effective and result-oriented marketing plan, all individuals need to take care of multiple factors. Here, you can get introduced to the major ones. 

Do Research 

The most important factor is the research. All individuals need to make sure they consider deep market research by which they can get crucial information about their customers and competitors. You should try to gather information about your target audience as much as you can. Proper details about the target audience can assist you in understanding what things can attract the audience easily. 

During the research, you have to figure out the problems that are faced by the target audience. Identifying the problems can help you in figuring out how your application will assist them. You have to represent such a thing with your mobile app marketing campaigns. Providing answers and solutions to the audience’s questions is a great way to attract users quickly. 

Application Release 

Some people think it is good to launch the application first and then focus on marketing. In reality, here, the majority of individuals are making a big mistake. Waiting can lead to the wastage of time, and due to it, you may lack in grabbing the audience’s attention, and may the competitors take advantage of such an opportunity. 

To avoid such a big mistake, you should try to create a marketing plan by adding some pre-release promotions as well. It is useful in creating a big audience base that can support your application from the first day. Here, you have to estimate the date of application release and set up your pre-release marketing campaigns accordingly. 

Work On A Landing Page 

To promote your application, you need to use different online sources and create a base. Here, you have to focus on creating a specific web landing page or a website. It provides basic support to your mobile application marketing campaign. With a landing page or website, you can boost your mobile application marketing campaign and quickly dominate the search results. It increases the application awareness in no time and also brings traffic from search engines to your application.

Using the website, you can also inform the audience regarding mobile application details and related factors, such as – future updates, features, etc. It does not matter what you are thinking of designing a landing page or a complete website. You need to keep one thing in mind, and it is the user experience. You have to keep the website design rich in user-experience by which the visitors find your website engaging and love to spend some time. 

It will increase the chances of final conversions where the visitors will visit the Google Play Store or App Store to install your application. In case the website lacks in delivering a high user experience, then no one likes to stay or spend time on the website. 

Social Media Marketing 

At the initial stages, the business firms have to keep their proper focus on spreading awareness of the mobile application only. It is the only way to assist them in keeping the target audience notified with the release of the upcoming application. Along with it, you also have an opportunity to impress the audience in advance to download your application quickly after release. 

For all these things, the interested ones have to choose the right sources or platforms. On the internet, you can find multiple sources. If we talk about the most effective and useful one, then you cannot avoid the option of social media networks. Social media platforms have a huge audience base where you can promote and advertise your mobile application on a large scale. 

To make the marketing methods and approaches effective, you should try to add some visual and textual elements, such as – short and appealing lines, images, short clips, gifs, animations, etc. It can easily grab the users’ attention and encourage them to access your resources. 

Content Marketing Strategy 

Marketing of any platform in the online marketplace is incomplete without content marketing. It provides a great push to the complete marketing plan and campaign that can help get desired results quickly. If you want to get lots of traffic to the website and several mobile application downloads, then you should have a good content marketing strategy to implement. 

Here, you need to focus on publishing some quality content pieces in different forms, such as – press releases, blogs, articles, etc. It will help you keep the users engaged on the website and share some valuable information about the application with ease. It allows you to create a strong connection with the users and pass the complete application data. 

If we talk about the benefits of content marketing in mobile application promotions, then you can easily build trust in the audience. Along with it, blogs can be used as a great source and landing pages in the email marketing campaigns of application promotions. 

Paid Strategy 

After completing the development stage and launching your mobile application, you have to focus on increasing the number of downloads by getting quality traffic only. Here, all individuals have to focus on their budgets first. In case a good part of your budget is still remaining, you can focus on paid strategies. 

By choosing the option of paid marketing strategies or campaigns, you can run advertisements in the online marketplace. You can run advertisements on multiple platforms, like – search engines, social media platforms, etc. The biggest benefit of following a paid strategy is getting results in a short time. 

Application Store Optimisation 

Building an identity as a brand is not enough to get several downloads. To make it possible, you have to check out the suggestion list of application stores. You need to make sure your application appears at the top of the suggestion list. With the help of app store optimisation techniques, you can achieve such an objective. 

Final Words 

These are some key tips that you should keep in mind while thinking of promoting a mobile application. You have to build a perfect mobile marketing plan and strategy. By following these specific tips, you can create the most effective marketing plan by which you can experience a sudden boost in business growth as well.

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Why Is SEO Important For Startups?

For every entrepreneur, Search engine optimisation (SEO) is an integral part of building a successful startup. According to experts, many startup founders neglect this low cost and highly rewarding business strategy.

Search engine optimisation is one of the powerful tools for any startup, and it does not affect the budget as well. Running a startup is a big dream, and people work very hard to create a product. SEO can be an integral part of your game plan. Search engine optimisation will not drain the budget and will remain a major source of targeted traffic. Search engine optimisation is not only about gaining organic traffic, but it is also about understanding and trusting your audience and other things as well. 

SEO can be tricky for any business. With a startup, you need to make the impact fast, get things moving, and you need to start building tractions before the funds run out. Hiring SEO experts can be beneficial. But there are also some SEO shortcuts that you can take advantage of. 

Here are some points which will state why SEO is well worth for your business – 

Better visibility of a website

Running a startup business means that the only people who know about your business will be the people who are typing your web address in the Google search box which includes you and your team members. If you want others to see your project, then you have to invest in the paid advertisement, or you should start up with product page SEO, which will help your rank high in search results. Once search engine optimisation yields results, then you can easily make it to the top ten websites. It will also increase and improve your website visibility, and organically the audience will be able to check and discover your website. 

The number of visitors you will receive will depend on your business type, the keyword you rank for, and the SERP position where the higher ranking is equal to higher visibility. Your website visibility will grow more as you move upward in the ranking ladder; more and more people will pick you up in the search over other websites.

Enhance the trust of the users

When a website starts to rank high for a keyword, users and audience begin to trust you the brand. Audience and users believe that when your website ranks higher in SERPs is more credible. Google now favors those websites which demonstrate higher in EAT – expertise, authority, and in trustworthiness.

Therefore, when the audience spots the website at the top of the Search Engine Results Pages (SERP) while searching for the content, it will enhance the brand trust. This indicates they will be more eager and keen to check your website when they see your brand on the web or in SERP. 

Target traffic which last

Once your website ranks in the top ten and Google decides that your website is worth staying there in the top, you can easily rely on the steady flow of organic traffic. This organic traffic can last for some months or even for a few years. The traffic will not go anywhere, unlike the traffic which you get from the paid advertising campaigns. This is one of the main reasons for all the startup companies to pick up search engine optimisation over other acquisitions. 

One more important reason to choose SEO is the quality of traffic that it brings. Ranking higher for a keyword will bring more traffic, which can easily convert into buyers. You only need to provide the audience what they are looking for. The audience comes to the search engine with some search intent; it can be they want the best makeup product or some tips that can help them solve their problems. If your website can fulfill the users’ requirements, you will get more interesting leads that can help you go deep in your marketing funnel and easily turn leads into a customer. 

Local business visitors

Startups that do their businesses locally require attracting more and more visitors for their business rather than for their website; they can easily take advantage of Search Engine Results Pages. Research is an important component that customers prefer to do online. According to recent research, 80% of Phone users search online for the product before buying it. People run for local search to choose a clinic, restaurant, club, or mall. Around 90% of users mainly click on the first-page results when they run a local search. This means you need to rank higher so that the users can spot you. 

To make Google know about your business, you should start by creating a Google My Business profile. Google My Business will have all the essential information that your audience may need, such as your contact details, reviews from the customers, office timings, photos of the store, and links to your website. It is important to fill in all the details that can motivate the audience to visit your website—for instance, adding the photos of your restaurant’s menu or the list of the services your clinic offers can make a big change in the visitor list.  A complete profile with positive users’ reviews can help you to rank higher in the local searches. 

Budget allocation

One more important reason to do Search engine optimisation is that your money is spent well. SEO is mainly associated with the expenses of hiring an SEO specialist and getting the important tools for the work. Attracting users with paid advertisements can cost much more. Opting for Search Engine optimisation is a great way to save your budget to invest more in your product and website development. 

Data creates a customer persona

To meet customer intent, one should know and understand the needs of the customers. But this is not the case with the startups as they need to get acquainted with the audience. Keyword research is one of the important SEO strategies which can help the startup to get some insights. This will also help you to learn what customers are looking for on Google. You only need to do meaningful keyword research. 

One more important thing one should do is always Google analytics code in your website – this will allow you to track the useful information, including the age, gender, and location of the audience who have visited your website. For startups and companies who don’t want to spend on large ads campaigns, Search engine optimisation  is the greatest way to build your brand. You should opt for the best SEO company to provide you with the best results in less time.

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Mobile App Development – A Way To Grow Your Business Quickly

In the business industry, all companies are trying to get massive growth in the field by generating a significant customer base. For achieving such an objective, all companies are trying to do everything and follow various methods. In today’s time, for business growth, everyone needs to focus on online success. Spreading business awareness in the internet world can be useful in gaining the audience’s trust and increase lead generation, such as – having a mobile application to represent your business and services. 

Here, everyone needs a good IT company that offers the best digital solutions. Webomaze is knowns as the best digital marketing, application development, and web design company in Melbourne. With our services, you can easily develop all required resources for the business, such as – a unique website, attractive mobile application, etc., and promote as well. 

Is Having A Mobile Application Beneficial For Business?

Some companies do not have a strong financial background or base by which they have to inspect various things first before spending a single penny. Mostly these types of conditions are faced by small businesses. Everyone wants to know; it is beneficial to invest money in developing a mobile application. Here, you can understand all the crucial factors. 

Customer Loyalty 

When it comes to making things better for a business, earning customer loyalty is the most crucial element. Everyone has to make sure they are getting loyal customers by which they can expand the business consistently. Now the question appears of how to earn someone’s trust. 

If we talk about online businesses, then there are numerous fake sources available. Due to this particular factor, many people don’t believe in all platforms or online business when dealing first. Here, they all are looking for a trusted source where they can feel secure. If you are going to represent your business and services with a mobile application, it can quickly become a source for earning customer’s trust. 

It is one of the biggest reasons and benefits you should keep in mind while deciding on mobile app development for your business. 

Generate More Sales 

All businesses have an objective of generating lots of sales by which they can boost the rate of earning profit. To increase the sales volume, you have to focus on impressing the customers and motivate them to buy your products and services only. With an impressive mobile application, it can become much easier for everyone. 

In today’s era, everyone is relying on digital sources only. Some businesses are still focusing on traditional methods such as – advertising via conventional sources, working on offline methods, etc. If you are interested in increasing sales quickly, then you should try to make a mobile application as a medium. 

The mobile application will be useful in presenting your services and products effectively. Here, you can think of developing a good shopping cart, display products impressively, and much more. 

Increase Efficiency 

Every business is trying to host numerous customers at a single time. It is possible only with the help of effective and efficient sources. The mobile application is going to be that particular source for your business. In case you do not have a useful mobile app, you may lack in impressing and hosting lots of customers quickly. 

Here, you can say, with an application, you can quickly increase the company’s efficiency. It is the most effective way to make lots of things better. With the use of a mobile application, you can easily handle some operations efficiently as well. 

Decrease Operational Cost 

If you focus on the business’s operation cost, you have to check out lots of things. All companies want to make sure they are reducing the business’s operational cost by increasing the profit ratio. In case you are relying on digital sources like mobile applications instead of offline sources, you can easily decrease the operating cost. 

It means you are capable of increasing the profit in your business as well. For such a thing, you have to make sure you have a useful and attractive mobile application. It can be possible by choosing the best mobile app development company only. We are serving as a mobile application developer with years of experience. We have a team of experienced and skilled mobile app developers who can work on the client’s requirements and target audience

Easy Accessibility 

Mainly the customers love to buy products or services from sources they can easily access. With the help of a mobile application, you can provide an easy to access source to your audience. It provides an effective way for everyone to deal and connect with ease. 

No Boundary Restrictions 

When it comes to work using traditional methods, everyone faces problems related to the boundaries. Offline or traditional marketing or business promotion methods have some specific limitations. All these limits are leaving a great impact on the business. 

If you are working on business marketing and promotions with a mobile application, you don’t have to face such an issue. By developing a mobile application once, you are able to extend your reach as per the requirements. You can serve the customers in other countries as well. For such impressive results, you should have a well-developed mobile application. 

Increase Customer Return Rate 

In the case of the online marketplace, all businesses focus on the customer return rate. If the customers do not return, it becomes difficult for the business owners to generate lots of new leads every day. It is not suitable for business growth and building a good reputation in the market. The customers like to return to their previous shopping store or platform if they only had a good experience. 

Easy accessibility is the most significant factor in providing the best shopping experiences. With easy access and an impressive mobile application, you can easily impress the customers and encourage them to revisit your store. 

Brand Awareness 

Business success is not a cakewalk that you can achieve with some basic promotions only. It needs lots of effort and some specific arrangements as well. The most crucial factor is brand awareness that can help you in creating a separate identity. You can achieve such an objective with some effective online sources only, such as – a website and application. 

You should hire the best mobile app development services to help you develop a suitable mobile application. Along with it, you should try to focus on proper promotions as well. It is the only way that can help in establishing your business name as a reputed brand. 

Final Words 

All these mentioned above factors can help you understand lots of things regarding mobile application requirements in the business industry. While working on the mobile app development, you should focus on additional things like – load time, features, social media integrations, payment gateways, simplicity balance, UX/UI, user feedback, etc. These features and functionalities can make your application unique and perfect for impressing the customers. You can contact us whenever you want. We would love to assist you and sort out your all problems.

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Best E-Commerce Platforms to Power Your Business in 2021

Besides the huge competition in the online world, there are tons of room for growth. Although there is so much task associated with the development of a website, the topic we want to highlight in this blog post is an e-commerce platform, after all, a great platform can power up your business and speed up your growth. But when it comes to choosing an e-commerce platform, then a web developer will offer you so many options to choose for the same. Determining which platform is right for you is a little hectic. Right? So, choosing the best from a line of options in e-commerce platforms is a bit tricky. Therefore, we’re are here with the best e-commerce platforms that will surely fuel up your business and help you take a foot forward in building a business website that drives value and results. 

No doubt that the e-commerce industry is growing at a rapid rate. You can imagine this growth with the statistic showing that there are an estimated 12 to 24 million e-commerce sites across the entire globe ,which points towards the growing trend of online business among people. E-commerce businesses transformed the way of buying and selling products and services and gave a new direction to the overall market growth. 

Let’s start!


When we talk about the best e-commerce platforms, then the list is incomplete without Shopify. Yes. It’s a giant e-commerce platform that offers several features for businesses of all sizes. With more than 1 million users, Shopify has now become a popular e-commerce platform. It also holds a 31 percent share in the US market using e-commerce websites. But why is Shopify so popular among the audience? Saying clearly, flexibility is one of the reasons for Shopify’s success. This platform is equipped with so many features that you won’t find on any other e-commerce platform. 

Available in different versions, Shopify is considered the best platform to meet several needs of different sizes of business. 

  • Shopify Lite is perfect for those existing websites that need a way to take payment.
  • On the other hand, Shopify Plus is the right fit for those large companies that can easily spend $2000 every month on this e-commerce platform. 

With the rise in Shopify development year by year, the user is welcomed with several features, including a built-in CMS, multiple themes for your site, and a blogging platform for your online store. The Shopify store also has more than 2400 apps that you can easily access. The most notable feature of Shopify is that it is easy to use and has a great capability to help you build an attractive and well-functioning website. 


Another great e-commerce platform, Magento, a popular e-commerce solution, also gives Shopify tough competition in several aspects. The thing about Magento, which makes it different from Shopify, is that it is an open-source platform that targets those people who have professional web development experience. So, it is not suitable for a user with a non-technical background or a do-it-yourself website developer and, also, not a perfect fit for small businesses. It is generally used by medium to large & enterprise-level sites that can afford a professional for Magento development or a complete department to handle its overall working. 

Magento also allows customisation; hence you can expand your website as much as you desire. Flooded with highly-impressive features and an expansive backend, Magento is one of the best platforms to meet e-commerce needs. Magento is an open-source software that means it is available for free. 

So, if you’re also looking for an e-commerce platform that could provide you e-commerce assistance, Magento is also a great option. 


The next e-commerce platform on our list is WooCommerce, an open-source platform, just like Magento. The best part about the WooCommerce platform is that it offers customisation and perfect for entrepreneurs to use. WooCommerce is a reliable e-commerce platform built on WordPress, and you basically run it behind your existing WordPress website. So, you can take advantage of two platforms’ capabilities at the same time. Yes, you can access the benefits of WordPress too. Isn’t this great? If you want to score a high business score in 2021, hire a professional for the Woocommerce development site. 

While creating your website on WordPress, you need to buy hosting, a domain name, and an SSL certificate separately, whereas e-commerce platforms cater to all such needs on a single platform. Extensions like Payment gateways, like Stripe, Square, Amazon Pay, PayPal, & Authorize.Net, and several plugins for your shipping and email tracking, are must-have plugins and extensions you need to create a WooCommerce site.


If you want to power up your business in 2021, then BigCommerce can help you do that with its preeminent capabilities. BigCommerce is also one of the popular e-commerce platforms that basically has two offerings-

  • BigCommerce Essentials (a DIY SaaS platform)
  • BigCommerce Enterprise (a customised experience for larger customers).

BigCommerce development helps you set up your e-commerce store, giving the ease of adding offered products & services. In order to build a well-functioning website, you need to go through the whole setting-up process. If you find any third-party app that can assist in building your e-commerce store in the way a BigCommerce does, then this e-commerce platform offers the complete ease of installing the app right from the admin console so that you won’t miss any chance to benefit your store. 

BigCommerce is also a well-organised platform where you can easily access the desired information. It also helps you to align your task in a well-structured way. There are more than 800 apps in the BigCommerce store that allow you to add several features to meet the requirement of your store. 


Miva is another enterprise-level SaaS e-commerce platform. More than 500,000 stores are using this platform, highlighting its popularity among the audience. This platform allows you to handle sales activities with a single Miva site. You can even combine the functionality of the B2B site with the visual appeal of a B2C store. In simple words, it provides complete assistance in terms of optimising the purchasing experience of customers. The thing that makes it different from others is its absolute feature of template layer editing that allows the user and its entire team to make changes to your site, react to trends, and more. The unique part about this is that all this can be possible without any source code or technical help.

Miva also offers payment options, including MivaPay, a native credit card wallet, major payment gateways, and secure your website with built-in PCI compliance and patch-free protection. When you have such a strong platform to build your e-commerce store, so why wait? Start the digital journey of your business today. 

This blog post is all about the best e-commerce platform that you can take advantage of and help your business reach a new level of success. You can even hire the professional web design Melbourne company, Webomaze, to get your e-commerce store built by experts in a set time-frame. We hope you find this blog post perfect enough to know more about e-commerce platforms.

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Impact of 5G On The Web Industry

There is no surprise that the web industry is rapidly growing, and one of the core reasons behind this growth is the introduction of 5G. Yes, “fifth-generation” technology, now leveraging the web world and increasing the growth rate number as well. 5G or Fifth Generation is the next evolution in wireless data networks. It is considered an improved wireless network that is far better than 3G or 4G technology. Users can access this fastest technology in their smartphones, cars, home, or even the city or town. It is indeed making the user experience supreme and also giving several reasons to the user to adopt this technology for their daily activities. 

5G is gaining a pride place among the audience as it allows downloading and streaming movies or any heavy video without any delay. Not only this, even in the future, cars will talk to each other to prevent a collision. And there are so many benefits of this technology that are not just easy to count on fingers. Nowadays, several business ventures or industries, including the web development industry, are also taking advantage of 5G technology for the best website user experience and figuring out more benefits they can enjoy using this innovation. 

Yes, you read it right! 5G technology is making a mark in the web development sector, transforming how the whole industry works. This blog post is all about 5G and its deep impact on the web industry. If you also want to know more about it, then you are landed on the right platform. Here we have covered answers to all your dilemmas. But before you take a deep dive into the impact of 5G on the web industry, let’s discuss what 5G is. 

What’s 5G?

5G stands for Fifth Generation technology that is improving different aspects of current generation mobile network. 5G is the fifth generation of mobile networks, equipped with new capabilities and creating more opportunities for several industries, people, and society. 3G allows us to access Gmail on our smartphones, 4G makes high-quality video streaming possible, and 5G is now delivering groundbreaking solutions providing a fast network and better coverage along with lag-free guaranteed connections. Saying clearly, then 5G is much more improved technology than 4G & 3G. 

But what makes 5G stands out? It is its speed, energy consumption, and bandwidth. You will be surprised to know that 5G uses a higher frequency band called millimeter wave that helps in faster data transferring than the lower frequency band technology like 4G. Talking about its speed, then it is 100 times faster than 4G. 

This improved fifth generation technology is making a great place in the website development industry. Wanna know how? Read below-

5G and Web Development

5G technology is transforming the web design world, giving a revolutionary touch to it. Because of so many benefits associated with 5G, serval businesses are taking a step further, investing and utilizing the 5G services for themselves. Companies are excited about the opportunities that 5G offers to build optimized websites rich with creative web designs and efficient coding. So, you can say that this technology is giving a new direction to the web development industry, improving web design capabilities. But how? Wanna know? Check out the below-listed points-

  • Remote working:  This is one of the best benefits of using 5G technology. It has improved the speed of uploading, downloading, and sharing files on the internet. For the web design industry, this technology is a bonus as such an industry often has large uncompressed files to work with. With the improved technology, it will become super-easy to download and share heavy files. 
  • Videos: Nothing can be better than enjoying lag-free HD quality videos? With 5G technology, there is no need to worry about video quality and size. This improved technology makes it possible to view the video in 4K and improves the overall web design of your website. Isn’t this great? 
  • Remote access: The increased speed of 5G is improving the overall website infrastructure and device to device communication. This fast-speed technology also allows the web design industry to resolve the issues immediately whenever they occur. Yes. No matter how big or small the web design issue is, it has the capability to resolve the issue at a much faster speed and benefit the web design industry as well. 
  • Bridging the gap: Yes, it is. 5G helps align the desktop and mobile experience by allowing people to download anything at a faster speed. 
  • Experiences: When you have a far better technology like 5G, then creating more immersive and interactive web design experiences for your users, including 3D, becomes easy. Attractive web design will attract more and more potential customers to your website. 
  • Adding More Content: 5G helps add flooding the website with eye-catching pictures and highly-engaging videos that are not possible in the era of 4G. When you can access this fifth-generation technology, you can add more content to your website to attract the audience and gain their attention. Even you can effectively promote your products and services with a perfect web design to catch everyone’s eyeballs. 
  • Introducing Augmented and Virtual Reality in web design: When you scroll several websites on the internet, then you may have noticed that there are a limited number of business websites that offer a 3D environment for users to explore the products. 5G technology provides you an advanced tool that helps the user create eye-catching experiences and increase the engagement on your website and their products and services. Nowadays, several web browsers also support WebVR to review the products and services room once your team renovates it. Even it allows your customer to use their smartphone to scan a QR code using your website. 


With the above information, one can easily conclude that fascinating times are coming to web development, which will not only vast the user’s experiences but also delivers the best results to the website in terms of traffic and leads. So, it is essential to be prepared for them.

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