If someone asks you about what is the core of a successful business? Then the answer might be ‘Successful Marketing’, and if you look beyond it, you might be able to see that marketing is not just limited to creating ads. Marketing engineers make strategies to take the business to new heights.
Is COVID 19 has sent your business on the back foot? Instead of remaining there, you must prepare yourself to adapt to the changes and overcome them. In this time, instead of being pessimistic, you must ask yourself a question like how my business can flourish at this time? What marketing strategies I must consider? Are there any new marketing trends in 2020 which I must know? And so on.
Do you have all the doubts mentioned above in your mind? If yes, let’s get acquainted with the latest marketing trends, which are crucial role players in marketing.
1) SEO will evolve
Search engine optimization always plays a crucial role in the success of your business. SEO strategy depends on the algorithm of Google. You must make those strategies that will keep the ranking strong. If it is not happening, then it is time to change the strategy.
Thinking about how it is evolving? Then, go back to 2019 and analyse the change which is happening.
If you look a year back, you will see Google is becoming strict with the governing rules and regulations. Even Google is banning some ads. So, it can also be assumed in the coming time; google will amend its old ways and teach some changes which will be strict.
It can be said you don’t know what Google has for you in the store, so be prepared with such an SEO strategy that will help you in any circumstances.
2) AI will continue to grow
Wondering how AI can be in the b2b marketing trends list? Then look around and see how much effect AI has on your surroundings. And there is a prediction by the International Data Corporation (IDC) that the amount spent on AI in 2019 will double in 2020.
From these statistics, it is becoming clear that AI will rule the business. So it becomes your duty to look for new technologies which are coming on the market. AI has a way to increase the marketing of your products beyond your imagination.
3) Text marketing is on the rise
Do you think Text marketing is the talk of the old century? If YES! Then you’re mistaken. Marketing through text messaging is coming in vogue again.
With the help of AI, you will reach the audience through text messages, which will be customised according to the audience. Isn’t it great? Your audience will get what they want, and in return, you will get what you are looking for, i.e., audience.
4) Email is poised to change
The email has always remained the old and best way to do marketing, but nowadays, it is changing. Have you noticed in the past year, there is steep competition in the email industry? And because of that, as a marketer, you must be fully aware of all the trends and changes that are ongoing in the market.
Competition is sure to bring forth new ideas and new ways in your marketing strategy to leverage email.
As a marketer, to ensure that your strategy remains current, you will need to keep a close eye on such developments. If for once you lost track of changes, you might suffer loss.
5) People want transparency
Transparency is becoming a new game-changer. Gone are the days when you have the power to manipulate customers. If you are not offering them the necessary transparency in the time of the internet, they will shift to some other company that is being transparent.
Let’s have a look at what type of transparency you can provide your customers with, for instance-
Reviews will give the transiency as nowadays; people look for what others have to say of your business and products before buying anything.
You can make various strategies to let your customers provide a genuine review of your services. You can ask the customer to drop what they felt about your services. Or you can ask them to fill the feedback form and so on.
6) Mobile needs to be a priority
Mobile phones are becoming the new necessity. The majority of your customers are using mobile to meet their needs. Can you afford to lose them just because you haven’t thought about it? No, you can’t neglect the area from where mass traffic is generating.
Go and check whether your website is mobile-ready or not? Check if your content is visible enough? Is the content engaging or not? And so on.
7) Conversational Marketing is King
People are more interested in taking the help of tools that speak to them and do their work rather than searching and typing. Make your content accessible as per the demands of your customers.
Check whether your marketing strategy is written conversationally or not? If your marketing material is not conversationally written, then you might miss out on a large portion of your audience.
When creating content and adjusting your messaging, think about how people speak. Before putting anything on the website, it is good to put yourself in your customer’s shoes and think will you buy products from such a company or not. You will get your answer on whether there is a scope of improvement in marketing strategy or not.
8) Experience valued over products
Nowadays, the audience is looking for experience over products. So your involvement becomes of utmost importance. Try to be creative, plus always keep in mind do the creativity keeping your business in mind. Then only it will be fruitful.
If you have a B2B business, you may at first hesitate, thinking that marketing experience does not suit your business model. But many methods work well for B2B enterprises.
Provide your audience with the services which will ease their problems in real life. Make your products beneficial to your customers.
Marketing developments are set to make this an exciting year. Every change brings in new challenges, but with challenges, it brings the scope of taking the business to new heights if you are capable and vigilant of your surroundings. Keep yourself updated, and this attitude will provide you with an exceptional edge over your competitors.