When it comes to the customer’s buyer journey, they need to go through many processes. The way customers proceed in the funnel, their behavior changes. It sometimes allows them to quit the sales process in between by leaving the website. Therefore, to attract, engage, and retain customers, we follow a conversion funnel to increase the business’ marketing ROI.
Keeping Sydney SEO service in mind, here’s our conversion process to understand where our customers stand in the funnel. Our professional SEO Sydney consultants team helps businesses nurture their inbound leads with the help of ToFu, MoFu & BoFu. It further helps create a perfect lead conversion strategy for your business, improving organic search engine ranking.
TOFU- Top of the Funnel
TOFU, top of the funnel, attracts visitors in the initial stage of awareness. This funnel is research-driven, where the visitor is just looking for product/service information and solution. We help you refine or create a streamlined content marketing strategy to generate informative content by thoroughly understanding the buyer persona. Remember, TOFU content is the first impression that you make. Your brand might not be so famous, or customers might not be knowing what products/services you provide. Therefore, Blogs/Articles, eBooks, Webinars, Podcasts, White Papers, including CTAs, help build trust with visitors to be the potential customers.
MOFU- Middle of the Funnel
After engaging the visitors in the TOFU funnel, it’s easy to drive them into the MOFU funnel for consideration. It is considered the most challenging funnel where the content still has to continue to attract them by clicking on the CTAs included in between. MOFU Here, the customer knows what their problem is and is seeking a perfect solution. Case studies, eBooks, white papers, videos, and quizzes are a great form of MOFU. MOFU customers are specific in their search behavior. We help businesses to deliver query-based long-form content, including long-tail keywords to trim down their comprehensive options. And, once they get what they are looking for, they are your qualified lead.
BOFU- Bottom of the Funnel
Last but not least is BOFU, considered the most critical funnel in the sales process where conversion takes place. It is the final stage where buyers have already decided and have to click on the button. So, in the BOFU funnel, you need to be careful with the seamless user experience. We help structure your website with good graphics or images, readable font, eye-soothing colors, and white space to reduce the bounce rate or cart abandonment. We prioritise your product or service pages content as per customer’s demand or popularity before making SEO packages, including CTAs, contact us form, or the checkout process goes smoothly, leading to a sale.
Our well-organised SEO Sydney team collaborates closely with you and thoroughly optimise the conversion funnel (TOFU, MOFU, BOFU) to increase brand awareness, click-through rate (CTR), and conversion rate.
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