SSL Certificate – What It Is and Why Your Site Needs One?


SSL Certificate – What It Is and Why Your Site Needs One?

While doing online searches, you might have noticed that some URLs start with HTTP://,  and a few with HTTPS://. Do you know the difference between them? No, don’t panic. You are at the right place. While observing both the URLs, you’ll notice that there’s an extra ‘s’, symbolising the website’s security. You can make your website under HTTPS with an SSL certificate. Having an SSL Certified site offers myriad benefits to the website owner and site visitors. 

In today’s fast-paced world, everyone can access information online with just a few taps. But with this, the risk of data loss or fraud also reaches on top. It happens when users are shopping, making bank payments, or availing of any service. They think thrice or hesitate to enter their details in one go as there are many data hackers around all set to hack your information.

Let’s check out the statistics of SSL certificates that you need to know:

In January 2021, 89% of Chrome pages on all platforms were over HTTPS.

On Chrome, HTTPS pages acquire 93.2% of the browsing time.

6.8% of the top 100,000 sites still support SSL 2.0 and SSL 3.0 (the outdated version).

Are you looking to create a secure and encrypted website for your users? Then this blog post is undoubtedly for you. Here, we have rounded up what an SSL certificate is and mentioned the ideal reasons your website needs it. KEEP READING…

What is an SSL certificate?

To know the SSL certificate, you need to understand what SSL is from SEO Agency Melbourne. SSL stands for Secure Sockets Layer. It is the standard technology to secure an internet connection by safeguarding the sensitive data between two systems (a server and the client). It even prevents criminals/hackers from reading and modifying any data transferred. SSL certification allows businesses to build a modern website adaptive to the latest technologies.

An SSL certificate, also known as a digital certificate, encrypts all data exchanged between a website and its visitors’ browser. With this encryption method, all users’ credential data such as password, names, address, account details, debit or credit card details cannot be stolen or hacked by any third party. This certificate is attached to your website that carries out two primary functions, including identity assurance and encryption. 

A certificate authority investigates the website thoroughly to know if the website is genuine or not. This whole vetting process takes place before issuing an SSL certificate. So, you can say that an SSL certificate is a form of authentication that determines whether the website is legitimate or not. 

Three Types of SSL Certificate

SSL certificate incorporates approval, encryption, and domain number. A Certificate Authority (CA) approves the certificate that allows users to run sites safely. The certification further divides into three types: 

Types of SSL certificate

Extended Validation (EV SSL)

The certificate shows the following things in the address bar – padlock, HTTPS, company name, and the company’s location – to lessen the confusion with a spam website. 

Extended Validation SSL is the most costly to afford; however, they can show the domain’s authenticity from the address bar. While setting up an EV SSL, you should demonstrate that you are approved to own the domain. 

Organisation Validated (OV SSL)

It confirms the domain authority of your site. Organisation Validated (OV) SSL certificates offer a medium degree of encryption in two steps. To start with, the CA would confirm who possesses the domain and if the organisation is working legitimately.

This kind of declaration is ideal for low on monetary assets yet needs a moderate encryption level. Users would see a little green padlock on the browser with the organisation’s name following the program. 

Domain Validated (DV SSL) 

The Domain Validation (DV) certificate is considered the fastest approval you can get for your site. All you need is to have a few company documents to apply. It offers a low encryption level appearing as a green padlock close to the URL in the address bar. 

The verification takes place when you add a DNS (Domain Name System) to the CA. For this certificate, the CA will audit the applicant’s entitlement to claim the domain submission.

How does an SSL Certificate Work?

Transferring data across the internet between website and browser is called HyperText Transfer Protocol (HTTP). Determining the SSL certificate is easy. A website with an SSL certificate uses an advanced and more secure communication method known as Hyper-Text Transfer Protocol Secure (HTTPS). 

Now the question arises, how does HTTPS work?

The whole HTTPS process works in this way-

  • When the user visits your website, then the browser instantly sends a request to the server your site is hosted on to identify itself. 
  • The server requests the answer by sending the server a file of an SSL certificate.
  • The browser checks the file of the SSL certificate. If everything seems fine, it sends an encrypted key to your web server. 
  • Next, your server decrypts the key and sends web content to the browser with access.
  • With the help of encryption keys, data is transferred securely between the browser & the server.

Why Does Your Website Need an SSL Certificate?

Imagine your bank details or debit card numbers get leaked to a third party or internet users or, even worse, hackers. Seems like a bad nightmare? If you want this nightmare never to come true, it is good to have an SSL certificate for your website. The below-listed points will give you an ideal reason to go for the SSL certificate Australia for your website. Do you want to know? 

Check out the below-listed points to know what they are-

Why need a SSL certificate

Enhances Website’s Speed

Yes, that’s true! There is a misconception among people that installing SSL certificates affects the website speed performance. But this is nothing more than a few words as an HTTPS website loads faster, which also adds more points to the SEO (Search Engine Optimisation) of the website. A website that performs best in terms of speed also enhances the user experience, giving you a perfect reason to choose an SSL certificate for your website.

Ensures Website Security

No doubt, SSL certificates ensure complete website security. You might have seen a message “this website is not secure.” What does this mean? Why do users tend to close the browser on seeing such messages? Whenever such a message is displayed, you can easily conclude that this website is not safe for any data transfer. Here HTTPS comes into play. “S” here stands for secure, which means that the website is equipped with an SSL certificate. 

But how does this certificate help in website security? A website equipped with this certificate can prevent a security breach as it provides you with secondary authentication as the PKI (public key infrastructure). This secondary authentication helps send information to the server without any data leakage from other devices on the same server. SSL is the ideal website security certificate that you should use.

Improves Ranking in SERP

When you offer a safe browsing platform to the user, Google also pushes your website to rank high in SERPs. Therefore, install SSL certification for your website right away to enhance the search ranking on Google. 

The conversion of an HTTP website to HTTPS is super easy. All you need to follow the below-listed steps-

  • Purchase an SSL certificate from a reputed provider like SSL2BUY.
  • Install the certificate. If your website is on a shared hosting server, you need to get it done by the hosting company.
  • The next step is to convert all the HTTP links to HTTPS.
  • Then, redirect all the traffic to the revised links. It will redirect the user to the HTTPS version from your unsecured web pages of HTTP. You can also take professional help if you find this whole process difficult to carry out. 

Build a Trust Factor Among Audience

No matter what kind of website you run, whether it is a blogging site or an e-commerce one, SSL certification must keep the user’s data safe. If your website is unauthorised and unsecured, it will fear data loss in the user’s heart. It is essential to gain consumers’ trust, and you can do this when you provide a safe and secure browsing platform. 

When finding an HTTPS website, visitors would access your products and services. They would sense that you care for their security. This way, you can build a trust factor among your targeted audience and create a brand reputation in the digital world. 

Encrypt Your Sensitive Information 

When you build a secure website with HTTPS, then you can encrypt all your sensitive information. No matter whether the information is related to your credit card, bank account, address, password, or other financial information, an SSL certificate helps to keep your data safe and secure, preventing data leakage and other cyber thefts. When you offer data security, then you can easily reach your website goals and objectives as well. 

Final Thoughts

An SSL certificate is necessary for your website to build legitimacy and trust with your visitors. With this blog’s help, you can quickly figure out everything you need to know about the SSL certificate before proceeding. If you own a website or are thinking of creating a new one for your business, do not forget to install an SSL certificate for user data privacy and protection.

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