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What Exactly Does Shopify Do?

ECommerce industry is growing with day to day activities. With time, the way of offering services and sources start changing completely. Many eCommerce websites are available with advanced features and functionalities for impressing the audience quickly. Mainly these things are completely based on the platform, you are going to use for developing the online store. Shopify is one of the best platforms for eCommerce development by which you can easily get a well-designed website for achieving the business objectives. Here, you will get complete information about Shopify.

Shopify – An Introduction

Shopify is a specific platform that allows you to get eCommerce solutions such as – creating a website, building a shopping cart, selling products, shipping, management of products, and so on. By availing of the Shopify services, you can easily expand the business online and prepare a perfect platform for it. It is available with lots of features by which the users are capable of creating an impressive and competitive eCommerce website.

Uses Of Shopify

Some people think it can be used for eCommerce development only. In reality, Shopify helps users in several ways.

Shopify Shipping

With the help of Shopify shipping, the eCommerce owners can easily estimate the time and shipping rates according to the real-world stats. Along with it, the users are capable of printing the shipping labels as well by accessing their admin panel. It helps the business owners by reducing the effort requirements.

Dropshipping Apps

With the use of Shopify, the interested ones can easily create their own online store. It also allows you to run your own and specific dropshipping store as well. In the case of dropshipping, the store owners do not need to keep stocks by own. Here, they can buy products from third-party sources on the demand and ship to the customers directly. The use of Shopify will help you in managing all these things perfectly.

Mobile Management

Shopify always tries to provide the best experience to the users by simplifying the store management process and related things. For such a task, it provides iOS and Android applications. By using these types of applications, the users can easily manage the store without facing or accessing any kind of complicated interface or coding.

Amazon & eBay Integrations

Amazon & eBay are two big platforms in the eCommerce world. By using the Shopify, you can easily get connected with these two marketplaces with ease.

These are some major uses of Shopify. The most important thing is developing an eCommerce website. In the upcoming paragraphs, you are going to introduce the complete process.

How To Develop An ECommerce Website With Shopify?

Step 1: Sign Up

Firstly, you have to visit and create an account on Shopify.com. While creating an account, you can see different types of options such as – starting with a paid plan or a tutorial. For testing and understanding all things, you should try to go with the option of a free trial. During signing up procedure, you have to provide different types of details like name, country, contact number, and address.

Step 2: Store Set-Up

After creating an account and starting the trial, you have to be focused on setting up the store quickly. Here, you need to proceed with the addition of different types of products, payment settings, and updating the shipping policies. By adding information related to these elements, you can easily set up the complete store.

Step 3: Theme & Layout Selection

Theme and layout selection will be useful in working on the appearance of the store and some other factors. When you are going to create an online store with the help of Shopify, then you have lots of options related to the themes. Shopify theme store is available lots of themes (both free and paid). In case you want to present services in a unique way, then you can opt to create your own design.

Here, you can hire the Shopify developer Melbourne and avail of such services for developing the desired kind of theme. If you are in a hurry and want to get your store created quickly & effortlessly, then you can choose the option of pre-designed themes.

Themes that are available in the Shopify store can help you in developing a really impressive and conversion-oriented result in providing online store. You can achieve such an objective with the help of a free theme. In case you are going to access the premium ones, then you can avail of more modification-related features and benefits. While finalising a decision about the theme, you have to be focused on the following factors.

  • Choose the industry and category-specific theme only
  • Inspect the available theme options on the basis of functionalities and features, don’t forget reviews
  • Consider a demo of the theme to figure out its appearance

These three tips will help you in making things easier and better.  By avoiding these tips, you may proceed with the wrong theme and it is not good for the business.

Step 4: Shopify Settings

After choosing a perfect theme for your business website, you should try to adjust its settings as per the requirements. Working on these settings will help you in improvising the appearance of the website with customisation feature. With Shopify, these things are going to be easier due to its user-friendly interface.

  • Font selection
  • Setting up the website logo
  • Color contrast & schemes
  • Homepage editing (add slider or carousel)
  • Add functionalities to the product pages
  • Work on the appearance of collection pages by finalising the number of items you want to show in a row

You may not find all these types of features in each and every theme. Here, you need to be careful and try to choose the best one carefully.

Step 5: Product Addition

When you finish the customisation task, then you should start with the addition of products. While adding products, you need to add proper product-related details as well. Mainly these details are –

  • Fully Featured Name
  • Product’s URL
  • Product’s Description

These details are helpful in providing information to the visitors and getting the best SEO results as well. On the basis of such data, your audience can easily complete the product identification and complete all things.

For providing more assistance to the customers, you can proceed with the addition of some featured images. With the help of images, you can easily project the product’s appearance from all angles, sides, or edges. It will be helpful in impressing the visitors and increase the conversion rate.

Product Groups

Every online store owner is trying to provide a user-friendly interface to the customers. It can be possible by focusing on lots of things such as – creating product groups. Mainly these groups are useful in differentiating the products in several ways. By using these groups, the visitors are capable of find out the required one easily.

  • Groups on the basis of discount or special offers
  • Groups on the basis of sizes and colours of the product
  • Groups on the basis of age, sex, or price

These are some major examples that can help you in creating groups as per the requirements. Groups are simplifying the buying procedure for customers.

Payment Gateways

Setting up the payment gateways is a complicated task for different types of individuals. When you are adding the payment gateways and finalising all settings, then you have to check out the following points.

  • Payment options (net banking, card types, etc)
  • Offsite checkout
  • Transaction fee

First of all, you have to proceed with figuring out the transaction fee per transaction. It may be proportional or fixed. With it, you need to make sure how many options or payment gateways you want to add.

Step 6: Publish The Platform

After completing all the previous steps, you become eligible for publishing the website. Before hitting the publish button and keeping it live for serving the audience, you have to check some factors. The following are the major ones.

  • Inspect the business details carefully, whether they are perfectly filled or not. Along with it, you should keep the website connected with Google Analytics for gathering the required data. Google Analytics is useful in tracking visitors.
  • Don’t forget to mention complete information related to the products such as tax rates, shipping charges, the weight of product, features & characteristics, and so on.
  • Try to provide complete details about the products in the form of description carefully.
  • With all these things, you need to check out the order management system for avoiding errors in the future.

It will be useful in inspecting the website and make sure that it is perfect for publishing.

Step 7: Addition Of Domain Name

For keeping the store online, you should have a domain name. A domain name is going to serve you as an address. You are capable of buying the domain from third party sources or Shopify. Choosing Shopify can simplify the task of adding domain and save lots of time. In case you are choosing third-party sources for such a task, then you have to get professional assistance for keeping things perfect.

By following this particular process, you can easily create an online store. In case you want to avoid the technical errors and make things better, then you can hire best Shopify development company Melbourne. We have a team of best developers. 

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